A peek inside my upcoming VIP Day (What we are working on)

Each month, I host a VIP Day with a client. It's a one on one intensive to reach a goal specific to her:

• Map out a TedTalk
• Map out an eBook
• Build a personal brand
• Draft Thought Leadership

My next VIP day, my client has had great success in landing one off local clients in the NY Metro Area,

But she wants ONE big national client with multiple locations.?

We will be working on:

A unique competitive advantage exercise. What do her customers value? Let’s rate 4 of her competitors on those same values. Where does she land?

Drafting 3 case studies. I found an RFP (request for proposal) a company would issue for her type of service. In it, are pages and pages of questions. I asked her to pick 3. We will draft case studies to answer the 3 questions. Example: What is your unique competitive advantage in the market?

A Go to Market Strategy once she drafts the 3 case studies

• Including outreach strategies: who to contact and what to ask?
• Where to place the case studies on her website?
• Questions to ask during the RFP Q&A
• Think about questions that are your 'make or break'
• How to invite the decision maker to a conversation and show your value.

Upcoming VIP Days in NYC. I usually host one of these a month. It includes

• Luxury sedan to and from our day together
• All day intensive at Soho House
• A day created to strategize just on you

BUT if you have been following me, you KNOW I lead with an element of adventure

SO, if you would rather do your VIP Day with me abroad

• Late May Florence, Italy. Join me in yoga overlooking the Duomo at sunset
• Late June-July Paris. Taste the Best Cream Puffs in Paris . A visit to my make-your-own parfumerie in Gallerie Vivienne.
• August. Istanbul. In the hip neighborhood of Galata. Think Soho, but Turkish style.
• Early December. Barcelona. 73 degree highs in December.

Hit reply if you want to hear more about any of these

One Public Speaking Tip        

"I'm overworked!"

On this morning's Mastermind call, we were talking about that employee who proclaims the above statement or a version of it. Sometimes, it's a case of 'victim mentality.' The person isn't seeing beyond their station. Having a script in your back pocket can help

For example:

You could say: “I see that you’re upset and I can understand why you would feel this way, however from the way I see it, we are working to change this dynamic. And I need your buy-in. ”

Drive the conversation towards a solution. Also encourage the person to see all sides of the story.

If you, as a leader need to set boundaries around the amount of airtime you will give the venting party, another script:

“I want to give you the attention and respect you deserve, however, I can only offer 5 minutes of my undivided attention to listen to you talk about your issue, but I’m always here if you’re ready to talk about how you’re going to solve the problem.”

Again, drive the conversation towards a solution.