PEDESTRIAN.TV Has Done The MAFS! Have You?!

Welcome to the Pedestrian Group Periodical. Its job is to arm you with valuable insights about our 4.18 million* monthly readers, clueing you up on the content that's popping off and wowing you with our latest client work.

It's also a space for us to brag. And brag we will!

PEDESTRIAN.TV celebrated the 2023 reality season by launching a podcast dedicated to everything Married At First Sight. The VICE team cracked a crisp L&P to kick off the next chapter of VICE New Zealand. And if you love golf, our red hot video campaign with PGA is sure to tee you off.

If you have feedback on the PGP, or want to make magic with us, email us ([email protected]). See you next month!

BIG NEWS THIS MONTH

It's?Married?At?First?Sight?season, folks! And if TV's most glorious mess of drama and intrigue isn't enough to satisfy the need for tea by itself,?PEDESTRIAN.TV ?has all bases well and truly covered thanks to the launch of the brand new WE'VE DONE THE MAFS podcast . Hosted by Chantelle Schmidt (who pens PTV's hilarious MAFS recaps) and ex-reality star Jules Rangiheuea, the weekly vodcast and audio series delves into all the messy drama, behind-the-scenes gossip, and unpacks the lot. It's truly good for what ails ya.

Kia ora, mates across the ditch! VICE New Zealand is here and is off and running. Our newest Kiwi mates are already hard at work producing content that speaks directly to NZ youth, and unearthing undertold stories to give them the light they deserve. This new chapter of VICE NZ has launched all across the usual social channels, including TikTok , and is already producing stellar work. Pineapple lumps for all!

MORE WOW CONTENT

Consider yourself a little golf-curious but don't know your flops from your up-and-downs? Pedestrian Group teamed up with PGA and Golf Australia to produce a content series that aims to give the perception of golf a facelift.

Putting our own Jordan 'JC' Coles to the test, VICE pulled on the plus fours and hit the links in a video that paired him up with Instagram's favourite golf coach Ollie "Aussie Beef" Neave to find out if golf really is as addictive as it looks.

Meanwhile, using golf as a catalyst for conversations around the underrepresentation of women in male-dominated spaces, Refinery29 spoke to a number of keen golfers who are working to challenge the age-old perception of golf as a men's arena.

Teaming up with everyone's favourite chippie Doritos, PEDESTRIAN.TV put the iconic brand's 'Bold Moves' campaign on centre stage with a string of written and social content that asked our audience: what does being bold really mean to you?

From people's boldest first moves through to a series of positive affirmations for those needed a gassing up, the Bold Moves campaign thrives on a solid dose of that PMA, and lives to get Aussies living as their boldest, bravest selves.

Across November 2022 through January 2023, Pedestrian Group and Optus combined forces to explore the ways in which young people are rejecting norms within gaming, fashion, and style scenes.

In support of the Optus 5G Network and the Samsung Galaxy Z Flip4 & Fold4, PEDESTRIAN.TV, Kotaku AU, and Refinery29 AU spotlighted three young creatives - Kelly , Akshaya and Sam - in a series of written and video content series that explored the ways in which young people in their industries approach the creative process, from ideation and experimentation through to innovation and rule breaking.

*Nielsen Digital Content Ratings, Text, 2+, December?2020