Pearls of Wisdom - Pete Killeen

This year, as a company we’re celebrating 30 years of industry leading end-to-end marketing solutions, as well as the hard-working staff who make up our Dynamic team. Below is a short insight into our Technical & Creative Director - Pete Killeen's expertise and involvement in the company.

Name a time you went the extra mile for one of your clients.

‘Going the extra mile’ is at the core of our business ethos and is one of the many reasons why we have long term relationships with several of the world’s biggest brands. Dynamic has 30 years’ experience of manufacturing products in the Far East. There are many examples of us going the extra mile to ensure a product is delivered to schedule.?A long-standing client was experiencing difficulties achieving the required quality of a time sensitive component being manufactured in China. We boarded the next plane and were on site in Guangzhou within 24 hours to iron out the production issues.?

What has been one of the best projects to work on and why?

I’m incredibly proud of Dynamic’s involvement in the London 2012 Olympic and Paralympic Games. Collaborating with the?London?Organising Committee?(LOCOG) and lead sponsors to successfully deliver what was undoubtedly the best Games the world has ever seen will live long in the memory. ‘Legacy’ was a strong focus of the creative process. The legacy of London 2012 can still be felt in society in general, but nowhere more than internally at Dynamic where processes and products developed specifically for this project are still in use today.?

If you had to put into words some advice for someone new to the industry, what would it be?

In recent years, most major brands have, quite rightly, given greater attention to the environmental impact of their products and marketing activities. Despite this, the topic of sustainability is still greatly misunderstood.?It’s imperative to consider the?full lifecycle?of a product when trying to improve its environmental performance, as opposed to concentrating on one specific area or credential.?Whilst measuring (and reducing) the carbon footprint of any activity is important, impact can be measured in many other equally valid ways.?