Pearls: The Jewelry Trend Making Waves in 2025

Pearls: The Jewelry Trend Making Waves in 2025 As we enter 2025,?pearls?are capturing renewed interest and appreciation worldwide. This isn't just another seasonal trend—pearls have found a fresh place in contemporary style, appearing from runway shows to streetwear and worn by icons like Rihanna, Harry Styles, and A$AP Rocky. This piece is part of a series of jewelry trends I’ll unveil in the coming weeks. Jewelry trends are always exciting jewelry enthusiasts and - professionals alike, and I'm excited to share what's next!

Why Pearls? The Appeal of Elegance with an Edge Pearls offer something unique in today’s world of fast-moving fashion trends: they embody timelessness yet feel modern. Designer Zeemou Zeng says it best, “Pearls have always carried the elegance of history and the power of symbolism, but today, they’ve become a statement of individuality and sophistication.” This combination of historical richness and modern appeal has created a “pearl renaissance” that’s capturing the attention of trend-savvy consumers and retailers alike.

The Stories and Myths that Bring Pearls to Life Throughout history, pearls have been symbols of power, wealth, and purity. Royals like Queen Elizabeth I, Catherine the Great, and Maharaja Bhupinder Singh wore pearls to signify authority and grace. At the same time, Coco Chanel brought pearls into the realm of everyday elegance, famously saying, “A woman needs ropes and ropes of pearls.” Even in ancient Greece, pearls were considered “tears of the gods,” adding an ethereal charm to their appeal.

Pearls’ cross-cultural symbolism adds depth to their allure: in Hindu culture, pearls are seen as divine, representing spiritual purity and cosmic truth. In Chinese mythology, they’re associated with wisdom, power, and prosperity, often linked to dragons who carry pearls as symbols of strength. It’s no wonder people have an enduring fascination with this gem, which has come to embody resilience, beauty, and even a touch of mystery.

A Buyer's Guide for Every Market Segment For jewelry retailers, pearls offer something for every client segment, from those seeking approachable luxury to the high-end collector. Here’s a quick guide to help retailers understand which pearl pieces could best appeal to their clientele.

Mid-Level Jewelry Stores (500-5,000 EUR Range) For stores serving a traditional yet trend-aware clientele, pearls are an ideal choice to blend classic elegance with modern appeal. Brands like Yoko London and Mikimoto offer accessible collections featuring Akoya and freshwater pearls, perfect for single-strand necklaces, stud earrings, or asymmetrical designs that appeal to classic and younger clients.

• Style Range: Offer a mix of timeless pieces and contemporary styles, like single-strand necklaces and mixed-metal designs.
• Educational Tips: Share pearls' cultural and historical value to connect emotionally with clients. Highlight the sustainability aspect, as many clients value eco-friendly choices.

High-End Jewelry Stores (1,000-100,000 EUR/USD Range) Pearls can be an attractive addition for stores focusing on high-quality and distinctive pieces. Tahitian and South Sea pearls, with their exotic colors and unique shapes, appeal to clients who desire something both luxurious and on-trend. Partnering with brands like Assael, Yoko London, and Tasaki allows stores to offer statement pieces that stand out.

• Jewelry Style: Look for an edgy-classic mix, offering Tahitian or baroque pearl strands for a unique touch.
• Storytelling: Inform clients about each pearl’s origins, environmental benefits, and the craftsmanship behind each piece. This connection adds perceived value and exclusivity.

Upper-End Luxury Stores (100,000+ EUR/USD Range) In the ultra-luxury segment, pearls sourced from top brands, especially rare South Sea or Akoya pearls, hold a place of distinction. These clients are looking for pieces that express both sophistication and status. Working with brands like Mikimoto, Alessio Boschi, Bibi van der Velden, and Jewelmer allows stores to offer exclusive, one-of-a-kind pieces that combine heritage with high artistry.

• Jewelry Types: Offer custom or high-jewelry pieces with rare, large pearls, such as baroque shapes. Personalized options or rare natural pearls offer an insider level of luxury.
• Educational Focus: Highlight the artistry, craftsmanship, and sustainable origins, underscoring the rarity and luxury these pearls represent.

Entry-level and Demi-Fine Jewelry Pearls also have a place in demi-fine and entry-level jewelry, appealing to younger or trend-driven clients. This category can be more whimsical yet well-crafted, with brands like Mejuri or Mizuki offering pearls in modern, playful designs like earcuffs, baroque rings, and layered chokers.

• Quality Emphasis: Present pearls as affordable luxury rather than “cheap” options. Offer pieces that are whimsical but made to last.
• Education: Use social media or in-store displays to promote pearls’ sustainable and fashionable allure, appealing to clients who value both style and substance.

Famous Pearl Quotes and Their Timeless Meaning As you guide clients through the world of pearls, share the words of icons like Jackie Kennedy, who famously said, “Pearls are always appropriate,” or Oscar Wilde, who called pearls “the tear from the injury of an oyster,” symbolizing beauty born from resilience. These quotes add a personal touch and a sense of legacy to each piece.

This bite-size newsletter informs and inspires you about the Pearl Jewelry Trend. This trend has been seen as a small wave, growing in size in the past years, and we expect to see many more pearls in the upcoming years. Classic or Cool, HipHop or Sophisticated Design, there is room to play! The full article dives deep into the world of pearls, with many quotes, historical figures, #symbolism and myths, #sustainability issues and so much visual delight created by the makers, the dreamers, and the designers of pearl jewelry.

For the Full Story, Pearls are more than just a trend; they’re a testament to enduring beauty, individuality, and sustainability. For a deeper dive into pearls’ cultural symbolism, history, and practical buying tips, read the full article on Bizzita.com: Why Pearls? The Surprising Stories Behind the Trend You Can’t Ignore.

Stay tuned for the next article in this series—each one will uncover more of 2025’s hottest jewelry trends, bringing you insights and inspiration to keep your collections fresh, captivating, and on-trend!

#JewelryTrends2025 #Pearls #SustainableJewelry #JewelryDesign #LuxuryJewelry #FashionTrends #PearlJewelry #JewelryRetail #JewelryStorytelling #Bizzita

At age 21, I found myself in Valenza, Italy, where I stumbled upon a truly extraordinary world. In this small town, everything revolves around jewelry. You're likely somehow involved in the jewelry industry if you’re not working at the bakery or the supermarket.

What started as a curiosity for me—coming straight from the flower fields of North Holland—blossomed into a 35-year career in the international jewelry industry.

In 2013, I launched my blog, Bizzita, to share my passion, vision, and inspiration while highlighting the limited choices available at many jewelers. Since then, I’ve become a sought-after columnist and writer for industry magazines, with a network of over 41,000 jewelry professionals on LinkedIn.

Today, I also coach entrepreneurs, work as a consultant, and attend international jewelry fairs every year. My mission? To make people fall in love with jewelry through storytelling and to teach others how to do the same.