The Peak Performance Project...

The end to weight loss plateaus, going round in a circle and always starting next Monday?

Afternoon team it's great to have you here.

I'm gonna open this newsletter with some truths that will shock some readers, but help some others too.

Ready?

The reality is not everybody has your best interests at heart.

"Social Selling" is all the rage at the moment and we're being bombarded with clever new marketing and sales tactics in the hope you fall for this new online craze.

COVID has a lot to say about this as the world of online coaching has boomed since the very first lock down.

Back then I was still (just about) doing some stuff in the gym.

You see I used to be a PT and had a full timetable.

But unfortunately I found myself more and more feeling like I wasn't serving my clients the way I knew I could

I wanted to help them find a way to be able to stay motivated and to break through their fat loss and fitness plateaus once and for all.

I'm not going to lie, back then it wasn't easy.

I had clients whom I'd ask things like "How was your weekend Ian?"

and in return I'd get

"Not great I fell off the bandwagon again, let's not talk about it and focus on the workout instead"

I bet you can guess what happened to Ian can't you?

2 years later and the only pounds he lost were the one from his bank balance.

"Focusing on the workout" meant avoiding the reality, he was going nowhere,

He was caught in a vicious circle.

The scales were as stuck and so was his mindset

But now he couldn't stop doing sessions with me either as he'd go backwards even more if he did.

After a while we stopped doing photos and we stopped doing measurements.

It became almost an unwritten rule that I wouldn't mention it and he would keep paying me every month.

I felt awkward asking him what his original goals were when we first started working together was.

Yep he wanted to lose weight, get in shape and be able to stick to it for the long term.

Nobody won.

To be honest it was a bit embarrassing sometimes, I felt sorry for him.

But none the less I wouldn't give up.

After all I didn't win a commonwealth silver medal or seven British weightlifting titles by giving up when things got tough.

Yes you heard that right, seven British titles.

I had to figure out a way to systemise what was in my head and deliver it so others could follow my lead.

Here's what I did

1) Looked up behaviour change coaching

2) Created a proven 12 week blueprint

3) Pushed myself out of my comfort zone and started online coaching

4) Questioned myself and stayed curious

5) Perfected my processes and delivery system

6) Read a LOT of books

And now here we are today... Monday 28th February 2022

My first ever LinkedIn newsletter.

Like my ideal client I stepped up in all areas of business and life.

The rest is history as they say.

With an obesity crisis and more PT's/gyms than ever I'm not gonna say that the system's broke.

But the systems is designed with the business in mind, NOT your goals.

The good news is after 20 years working in the fitness industry I've found a way that you can achieve results without giving up on the food you like or being shouted at in the gym.

My system is designed with the client results TOP of mind.

My moto is "clients first, clients last"

Clients like Brendan who lost 24lbs in 12 weeks in The Peak Performance Project; From Men Who Demand More From Themselves

To give you a bit of a back story Brendan has had many high profile and high pressure jobs in the past

He knew that something needed to change

He wanted the best and that's what exactly he got.

Competing in the 2006 world weightlifting championships taught me that if I can go from being the fattest kid in school to the best in the country then I must be onto something.

I just needed to figure out a way to help others achieve similar results where nothing else had worked

Then me losing 104lbs on my own weight loss journey was the final piece of the puzzle.

It all starts to make sense.

I found my calling.

Finally.

Then I almost died last year but that's another story for another day.

What I have to offer is unique and also coming from a good place.

My highest values are authenticity, honesty and integrity.

Something I think you'll agree is becoming harder and harder to see in a world of clever marketing and sales tactics.

I'd love you to watch the video below and also sign up to this newsletter, 100%.

But if you don't I won't lose any sleep either.

It's all good

You see there's a lot of crap coaches out there who are great marketers, maybe they'll be more your cup of tea.

I believe in results.

Always have and always will

Like I say "clients first, clients last"

So if you like what I have to say then here's how my program works.

I work 1-2-1 with every client.. non of this group crap

I keep them on track

I guide them with goal setting, accountability and awareness

They implement and take action

They get the results

Simple

They wake up 12 weeks later and 20lbs or more down, have a total mindset transformation and finally achieve their long term lifestyle goals.

We all win.

And so the cycle of success continues.

Want to hear more?

Great!

Here's Brendan's testimonial for you to watch

If you want to apply to be my next success story then message me once you've give it a watch.

• (I'm not saying that in a "salesy" way either by the way, I only bring onboard clients who want THE best)

Leave it with you

Happy Monday

Speak soon

Mike

#Let's go!