PAYWALL NEWSLETTER #18: Lessons from App Store Awards

It’s the 19th issue of the Paywall Newsletter!

This month, we’re exploring the?paywalls of App Store Awards finalists.

We handpicked five paywalls from different categories, each with an MRR between $10K and $600K. Murat Menzilci breaks down their strengths and key takeaways.

1. BetterSleep: Relax and Sleep

MRR $600k, Health & Fitness?

What stands out:

Users know exactly when their trial ends — this builds trust.

• A free trial paired with an annual discount to drive conversions.
• Highlighting immediate, tangible outcomes like better sleep and relaxation.?

Takeaway:?Keep it calm, keep it clear, and always show users what they’re getting upfront.

2. Flighty – Live Flight Tracker

MRR $600k, Travel?

Their strategy:

• Unique features like unlimited historical flight data, presented as a premium benefit.
• Subtle but effective savings cues like “Save 75%” for annual plans.

Takeaway:?Unique value propositions deserve the spotlight — make them hard to miss.

3. Travel Planner Guide: Tripsy

MRR $50k, Travel?

What’s working:

• A clean paywall showcasing three product options.
• Smart pricing strategy — breaking costs down into weekly comparisons makes decisions easier.
• The “What’s included”?reveals a detailed feature list, ensuring users know exactly what they’re getting.

Takeaway:?The clearer the offer, the easier the conversion. Show value upfront.

4. LookUp: English Dictionary

MRR 10k, Reference

What’s working:

• The free trial and yearly cost are displayed upfront, so users know exactly what they’re signing up for.
• Eye-catching word cards make learning feel fun and premium.

Takeaway:?Pair engaging visuals with clear, user-focused messaging to stand out and convert.

5. Learn English: EF Hello Ingles

MRR $100k, Education

What’s working:

• Personalization with an AI tutor, making the offer feel tailored to the user.
• Emotional testimonials that build trust and highlight real results.

Takeaway:?Add a human touch to your paywalls to create stronger emotional connections.

That’s all for now!?

Keep experimenting, keep growing.

See you next month!