Payola, gatekeepers and Top40 were way worse than social media
Chris Feola
Author, Perfecting Equilibrium: For a brief, shining moment Web1 democratized data. Then Web2 came along and made George Orwell look like an optimist. Now Web3 is Perfecting John Nash’s Information Equilibrium.
Perfecting Equilibrium Volume Three, Issue 7
And I went down to the demonstration
To get my fair share of abuse
Singing, "We're gonna vent our frustration
If we don't we're gonna blow a fifty-amp fuse"
Sing it to me, honey
You can't always get what you want
You can't always get what you want
You can't always get what you want
The Sunday Reader, May 19, 2024
It was decades before I’d let more than the first bar of Maggie May play before changing the music.
It’s a song I should have loved immediately. It was very much in the vein of Rod Stewart’s great story songs, such as my favorite, The Killing of Georgie (Part 1 & 2).
(Editor’s note: We are discussing Rod Stewart of the Jeff Beck Group and the Faces and early solo career, not Hot Rod of Disco infamy. We choose to ignore the latter.)
Whatever I might have felt about Maggie May was overwhelmed by the fact that Top 40 radio stations played it over and over and over and over until those opening mandolin chords were like nails on a blackboard. It’s almost impossible to understand how bad it was in those days. We rode around in cars with five to 10 push buttons on the radio; you could hit button after button, and Maggie May would be playing on every single station.
And this went on for months. Maggie May spent five weeks at number one, and hung around the top 10 for a huge chunk of the year.
So when I see article after article after article about how algorithms and AI are ruining art and music and news, I only have one question:
Are you insane? Do you not remember Top 40 heavy rotations? Were things better when hit songs were selected by payola? (Also: How much ya wanna bet payola is STILL going on? It’s just called targeting now.) Were people more informed when gatekeepers decided what you could know about events in the nation’s capital, and decided the entire population of the United States was not mature enough to see photos of President Franklin Delano Rosevelt in a wheelchair? Or any reporting at all about the open secret of President John F Kennedy’s White House?naked pool parties?
I was mostly finished with this article when Freddie deBoer published Our Dystopian AI Future Isn't Skynet. It's a "For You" Algorithm Stomping on a Human Face Forever. Now I love Freddie’s work and I’ve been a paid subscriber since I first discovered him. But…ummm dood, just click on something else. In this Perfecting Equilibrium article alone you’ll meet Dogs for Senate, with 44 subscribers, and Two Guys Walk Into A Bar. With three subscribers.
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Including me.
Yes, you cannot just passively sit and consume whatever you’re being spoon-fed by Google News or Apple Music. But you never could, in any era.
You have always had to use your freedom of choice. And you always will.
Look, I get it. You just want to put some music on while you work, or drive, or clean the house. The music problem, the Netflix problem…it’s all the same. You don’t want to spend half an hour browsing through 9 million choices. You just want to click once and have some music play that doesn’t suck.
And even if you do choose something, algorithmic stupidity soon raises its ugly head and aggravates you into throwing your speaker out the window. There’s nothing like taking the time and effort to cue up David Bowie’s TVC15 only to have, say, YouTube follow it with Andrea True Connection performing More More More.
Because when you’re listening to David Bowie the first thing that comes to mind is Andrea True Connection. Because TVC15 and More More More came out the same year.
So what’s the solution? Algorithms suck, and who has time to put together playlists once you’re out of college?
The most important thing is to remember that these are the good old days. You have infinite choices. And while that’s daunting, it’s way better than being stuck with a radio with five or ten buttons.
So what are your alternatives to algorithms? You could build some playlists, but if you’re a playlist kind of person you already know how to do that.
Besides, the problem with playlists – and with algorithms – is that they repetitively serve up stuff you like, or think you’ll like. There’s little to no opportunity for the joys of the shock of the new.
So here are some of the things I do to mix up my music:
There’s no need to fear algorithms or their crappy musical taste when you can use your freedom of choice. You have more than 10 radio buttons; use them!
Next on Perfecting Equilibrium
Tuesday May 21st?- The PE Digest:?The Week in Review and Easter Egg roundup
Thursday May 23rd?- The PE Vlog-FIGHT!?Creating long musical pieces like soundtracks with the Udio AI music generator
Friday May 24th?- Foto.Feola.Friday
Sunday May 27th — Have a great Memorial Day Weekend!
I help companies resuscitate dead leads and sell using AI ?????????????? #copywriting #emailmarketing #coldemail #content #databasereactivation
6 个月So true. The music options today are endless, making it an exciting time to explore new sounds.