Pay TV & IPTV Insights
Welcome to Xperi Insights, where we cover trends in the digital entertainment technology space — from consumer electronics to automotive, content creation and beyond. This week, we will be discussing what’s new within the pay TV and IPTV market, industry trends and much more. Click subscribe above to be notified of each new edition.?
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The Times They Are a-Changin’ – The Operational Efficiency of a “Turn-Key” Approach to IPTV in a Complex but Monetizable EU Market
From its inception and for a long time thereafter, TV watching was entirely linear. Back when Bob Dylan wrote his famous protest anthem “The Times They Are a-Changin’” in 1963, the various TV channels had a set schedule and viewers would use a (usually printed) guide to decide what they wanted to watch, based upon what was available at the time they wanted to watch.?
Now we are in the era of streaming. Viewers have a seemingly endless array of choices from dozens of different streaming providers, whether they choose to watch on their smart TV, computer, tablet, phone or most recently in their car. The proliferation in the number of providers has accelerated a snowballing of available content, which has led to a paradoxical situation. The consumer is firmly in the driver’s seat of content discovery, while the traditional linear broadcast model has become less important. Content awareness is more prevalent and consumers have the ability to search with little concern for which service is delivering their content, or where and when they watch it. Freedom of choice has never been more at the forefront.
2023 Poses New Challenges for Pay TV and Over-the-Top Players
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Dramatic shifts in consumer behavior, driven by concerns about inflation and recession, will create a dramatically different market for pay TV and over-the-top (OTT) streaming service providers as 2023 unfolds. Subscribers are revisiting digital entertainment budgets that ballooned in the aftermath of the global pandemic and are developing strategies to better control investments in content, online gaming and other digital experiences.
TiVo IPTV Platform Expands Into EMEA
The IPTV market has seen tremendous growth over the last few years as operators look to expand their offerings and improve customer retention. According to a report from Reportlinker, the global IPTV market is expected to be $83.8 billion by 2030, a CAGR of 5.8%. Additionally, in EMEA specifically, IPTV share of revenue is projected to hit 39.30% by 2030, according to Omdia Research. TiVo’s IPTV platform enables broadband and cable operators to cost-efficiently deliver a next-gen video service while offering competitive features and the opportunity to roll out new video strategies. Operators can build their service which provides access to linear channels and streaming apps.
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