Pay SMART in the Baltic Market
Linas Beliūnas
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FinTech industry is booming right now. There was no such time in history when paying for goods or services was as easy as it is now. Nearly all payments nowadays can be processed with a click of a button, not mentioning the fact that everything now can be done using your phone or tablet.
Innovation and technology dramatically improved customer experience. User-friendly applications and systems transformed buying from once very difficult to now enjoyable and every-day experience. It is not surprising though that FinTech industry is valued in tens of billions dollars.
One of the reasons that made everything possible was the development of the e-commerce industry. Amazon.com, eBay and other giants were the founding fathers of the sector which is now worth hundreds of billions dollars. Take, for example, Jack Ma’s Alibaba Group, which currently alone is worth about 200 billion dollars.
That being said, it is very important to keep your business in the right direction in order to enjoy all the opportunities e-commerce can offer. Today I would like to put an emphasis on the Baltic Market.
Together Lithuania, Latvia and Estonia have more than 2 million e-shoppers who prefer buying online instead of wasting their time (and often money) when going to the physical retail store. Approximately, Baltic e-commerce market is worth 65 million EUR.
Despite these promising opportunities, often merchants still make mistakes. And it is usually regarding their payment service provider. Since e-shop owners conduct a lot of activities such as marketing, development of the website and most importantly – the assurance that the goods/services they sell are of the best quality, they tend the pay less attention to the payments. Therefore, they choose the most common or mainstream ones, which are often not sufficient enough. To put it simply, they lose customers.
At Paysera, we pay smart. Paysera not only allows you to save money, but our one & simple solution gives businesses access to all local payment methods in the Baltic market.
We will increase your customer base with the best payment options in the market hence the only thing you could worry is how to manage your business.