Pay to Play: the End of Free Social Media Marketing?

This graphic and article sums up the rapidly accelerating paid ad trend and what many organic social media marketers are complaining about...but complaining isn't a sound or sober marketing strategy.

Complaining rarely changes a company's algorithm nor their mandate to eventually, actually make money (i.e. #Facebook's algorithm change on Jan 1st of 2015 slashed organic posts showing up in "friends" news feeds by, roughly, a factor of 400%). Time to adjust the sails, be realistic, admit what you don't know, maybe don't want to know and likely never will know. Perhaps instead, strongly consider seeking expertise to maximize paid ad spend to tip the #Digital #ROI #Leadgen opportunity in your company's favor. Your company's sales / relevancy to your followers, their "friends" and potential customers is increasingly at stake.-Mike Friend

https://www.theguardian.com/media/2014/sep/15/pay-to-play-the-end-of-free-social-media-marketing?utm_content=buffer6a948&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

Mike Friend is a Digital Marketing Consultant and the National Sales Director for "TOM." TOM is a top ranked, results-based digital marketing firm whose client list includes Fortune 500 and Nasdaq companies and growth oriented small businesses. Mike can be reached on Linked-in and through two TOM websites:

www.tomorrowsonlinemarketing.com

https://ppc-management-pros.com/