Pay Per Click: The Ultimate Guide To Google Adwords

The modern world is a thoroughly unique one with regards to our technological usage and limitations that are ever changing. Every day, more and more Entrepreneurs are turning to the online world as a means to supplement their incomes – or even as full time internet “workers”, with jobs ranging from online blogging to kick-starting your career in the world of the internet famous.

How do you make your business stand out among the online world? Adwords, that's how.

Google Adwords has become one of the top two ways to advertise online. Between Google and Facebook the advertising war rages – and you don't even have to choose a side! According to The Search Engine People, 60% of all digital advertising was placed through the two companies in the year 2017.

But how does it all work?

The system Google has put in place is called Adwords and is actually very easy to use. All you need is a Google account and then you are ready to start. Google has a user-friendly interface that will guide you through the ad-building process, so all you really need to do is fill in the details of your advertisement and let Google do the rest.

They focus primarily on Pay Per Click (or PPC) ads that are targeted towards your preferred market, all of which they will inform you of as you go.

You have a few choices with their process. You can set banner ads or box ads, big ones or small ones and you can set how much you are willing to pay towards each individual ad. Google will place the information you have entered into the previous fields into the size and proportions of Ads that you want. You have several design tools that will make this process easier.

If you want to save a bit of money the most basic, standard ad that you can run will appear in blue writing alongside any blogs etc that run Google Adwords; the data is analysed and your ad is assigned to similar topics that contain your specified keywords. Thus: if you are advertising a new food product, your advert might appear on a blog about fast food, along the top of a webpage about convenience store products or perhaps in the beginning of a food content based V-log.

Depending on how much you are willing to spend, your ad can be as elaborate and as large as you like – but even the simple blue lined ads seem to get a good return, theoretically because of Googles application of the personal preference algorithms. These algorithms mean that users likes and dislikes are remembered, meaning your ad can be targetted accordingly to provide maximum ROI.

So, if Adwords sounds like something you could be interested in, just pop on over to the Google Homepage, set up an account (or open your existing one) and click on the box beside your name at the top of the page. You will be able to find Adwords from there, and all it will take is a click to get you started.

Good Luck! If you need further support or guidance, please feel free to get in touch with us!

Scott Jones is the CEO of 123 Internet Group, a full service digital marketing agency with a head office in Milton Keynes and further locations in Northampton and London we support a national audience with web design and development, search engine marketing, social media management, hosting and email services. For more information about our services or advice on how to improve your online marketing activities please reach out and connect with us via our website or our social media channels.