Paying attention is cheaper than paying the marketing price

A few months back, with a business owner friend of mine, I was discussing the various aspects on the topic of marketing strategies.

During that discussion, I mentioned, and I still believe, that changing your marketing mindset leads to changes in results. As you probably know, when your strategies evolve, your outcomes change. Financially, brand-wise, and in terms of customer loyalty.

Equally important, the trajectory of your business also changes.

For instance, if you're launching a campaign aimed at one target audience but slightly miss your messaging by just 1 degree, you could end up appealing to an entirely different segment.

It’s the same with your marketing intentions.

If you are not clear about your intentions and goals, the final result might not align with what you initially aimed for.

Something I am extremely mindful of in marketing is the words and messaging I use. I strongly encourage you to pay close attention to your marketing language as well.

Here is what I mean by that:

The language you and I use in marketing is often more a habit than a deliberate choice.

For example, the word "exclusive."

Overused and seemingly harmless at first glance.

BUT

The word "exclusive" can unintentionally create a sense of exclusion or elitism, which may not align with a brand that wants to be seen as inclusive or welcoming.

Instead of it, you could use "unique."

The word "unique" emphasizes distinctiveness without suggesting that others are left out.

You are communicating the same idea with either word, but the meaning, the emotion, and the impact are different.

Remember:

No detail in marketing is too small to be noticed.

And remember also that:

You either pay attention to the details of your marketing, or you pay the price in missed opportunities and misaligned messaging. It’s your choice.

However, the cost of neglect in marketing is greater than the investment of attention. It’s worth the effort to make conscious and intentional marketing choices. At the end of the day, every marketing decision is a choice – but it’s often an unconscious one.

Your 1-2-3 Action List:

1. Be intentional with your marketing strategies.
2. Choose your words and messaging carefully.
3. Pay attention to the details.