“Pay no attention to the man behind the curtain!”

An ever-famous quote, “Pay no attention to the man behind the curtain!” has a nostalgic effect for most who hear or read it; it, of course from The Wonderful Wizard Of Oz. But now, this quote may begin to take on new meaning as it relates to big data.

What’s big data? The Advanced Performance Institute, an organization that lives and breathes big data, defines big data as, “the term used to describe our ability to make sense of the ever-increasing volumes of data in the world.”

Big Data's ability to be analyzed and its relation to revenue seem to be on a crash-course with each other… this eminent interaction looms large in its future. So again, what is big data? Where does it go? Who is the man behind the curtain analyzing it?

A recent Forbes article lays out 17 Predictions about the future of Big Data and whether there really is a wizard behind that curtain. Until then, I’ll keep you on the edge of your seat until my next post where I'll expand on these predictions and the one’s I believe are most key.