Pay attention to attention!

Advertisers need to understand performance of different platforms using a common metric of value. Attention metrics tell a different story from reach and frequency. Attention can act like grocery unit pricing and provide a missing ‘relative quality’ layer in media planning. 

Attention and ad decay are related: the more Active Attention Seconds paid to an ad, the longer the brand stays in memory.  Noise is causing significant in-attention to advertising and it is costing marketers billions of dollars each year in wasted resources. in-attention to advertising is killing our industry. Gotta pay attention to attention…GO CHANGE!!!