pax8 : How to tell your Customer Stories across EMEA without leaving your seat

Our Marketing Executive, Vedika Maheshwari , spills the beans on how Pax8 leveraged the power of local crew networks to breach new markets and tell their customer stories across UK and EMEA.

“The Dojo team make it possible for us to highlight stories across EMEA when I am based here in the UK. It's so important that we hear from customers from anywhere and you guys make it possible!” – Rachel Stubbs , Video Marketing, EMEA

pax8 is a cloud marketplace revolutionizing how businesses buy, sell, and manage cloud solutions. Born in the cloud, pax8 modernizes the channel's cloud journey with consolidated billing, automated provisioning, and industry-leading PSA integrations

Our partnership kicked off with an in-depth consultation in order for us to best understand their business, their needs and requirements and tone of voice. We then started with crafting customer tales, venturing to France and Germany—starting with local languages, of course, which we then translated for subsequent deliverables. Enter our close-knit global but hyperlocalised network, propelling pax8's storytelling abilities across the UK and EMEA. For the past year, it’s been our mission to work closely with pax8’s legendary marketing unit and establish their presence in new markets and reach customers all over the world.

The FunkyMouse Project in sunny Dorset (among our favorite Customer Story Project to date) was a true and significant cultural overture! As Tim Kidney (one of pax8’s partners and MSPs) contemplated a shift from IT to pizza-making, COVID threw a curveball. In waltzed pax8 into the UK scene, marking a pivotal moment. With our expert creatives and an ace 3-person crew on board, we were determined to break the mould on short-form ad-videos and deliver a blend of cinematic and culinary genius. Picture a documentary-style narrative, the Funky Mouse project, partners, customers, and a sun-soaked day of pizza making. Our approach was unique, and most importantly, impactful.

Since our alliance with pax8, we've ventured into diverse projects and marketing realms, injecting innovation into the seemingly mundane. Our admiration for working with Rachel Stubbs and Graeme Jones grows, especially when they treat us to delectable pizza and a sunlit day

Rachel Stubbs at pax8, shares the joy:

"At pax8, we're delighted with the projects delivered by Dojo. Managing a shoot in a different country can be complex, but the Dojo team made it seamless for all involved parties."

Our collaboration with pax8 thrives on understanding and breaching diverse markets, mastering not just languages but cultural dialects. Our joint endeavor with pax8's marketing team ensures we turn complicated tech subjects into enjoyable content.

Behind every successful project is the seamless coordination between creative minds and visionary partners. Our partnership with pax8 is a testament to our ability to traverse and understand markets, speaking not only in languages but also in the nuanced dialects of various cultures.

At Dojo Films, we're not just storytellers; we're partners crafting unique narratives. Stay tuned for more tales of creativity and collaboration

If you’d like to see more of our customer stories and other video vertices, click here.