PAVING THE ROAD TO A DIGITAL FUTURE

The last couple of years have seen a marked shift in the behaviour of the Indian consumer during the buying process. Consumers have a plethora of choices to interact with a product during the information search and evaluation phase, whether physically or virtually.

In a world where ‘the new normal’ changes frequently, digitisation is no longer a choice. It’s a necessity if any enterprise is to stay competitive today anywhere in the world. Digital platforms have become another medium of interaction with customers. These devices can be conversation- starters in a showroom. Besides, they can also be visual and interactive aids to experience and process more information on the product in an immersive and experiential manner. 

With a sharp focus on growth in the Indian market, ?KODA AUTO has embraced digitisation making one of India’s favourite automobile brands more accessible, personal, inclusive, engaging, and visual. Simply put, we are talking to the new India in a language they are rapidly adopting.

Pouring a majority of its resources in customer-centricity, ?KODA AUTO India has paved personalised pathways to create an unmatched consumer journey. These pathways are based entirely on the preferences of our target audience. In a diverse market like India, the needs and desires of people across the country vary significantly and so do our interactions with them.

The choices we offer in unison create a unique experience. As a consumer do you wish to speak directly to a ?KODA dealer staff member? We make it happen. Do you wish to explore the array of services and choices we offer at our dealerships, the cars, and more, but at your own leisurely pace? We make that happen, too. We have enabled digitisation in a way that anybody can interact with us and our cars. Be it existing customers, be it first-time buyers or even people who are not interested in buying a car, but simply want to explore our company and our products. At ?KODA AUTO all are welcome. And this has been made easier with digitisation. 

What has also gotten easier is for us to create a more intimate connection with our audience. At ?KODA AUTO we are in the process of harnessing the true potential of digital infrastructure. In the process, we have unlocked a world of possibilities for the brand and our clientele.

To truly witness the magnitude of our vision, I would like to share the new avatar of our dealerships. While they retains their customer-first approach, we have introduced a variety of technologies, processes, and practices to streamline our customer journey and make it more immersive.   

In this new avatar, the first thing that catches the eye of our customers is a giant interactive touchscreen integrated into the table in the customer lounge. With just a few touches, they can find out all the product information they need.

The interactive table has a first of its kind feature in India – a 3D visualiser with 4k resolution that helps the buyers see their favourite ?KODA car in a 360 degree view, in the both day and night light conditions. They can also rotate the car (both exteriors and interiors), pick and choose the colour of the body and accessories. 

Another welcome addition to our dealerships is the tablet for sales team. It comes pre-loaded with the iConsultant app and aids the sales person to provide a better and visually rich information about the selected car to the customer along with its feature descriptions. It also facilitates a more qualitative interaction between customers and sales team.

There is also a touchscreen information display beside every car. Customers can see the details of the car on display. The display also enumerates details like standard and optional equipment, original accessories, energy labels, tyre date and also prices. It has replaced the traditional paper printout. Customers can also take a picture of the displayed QR code and have all the information they need on their phones.

In addition to the new digitalised experience, ?KODA showrooms have always followed the philosophy of 'Simply Clever with a human touch’. These spaces are designed to make the guests feel welcome and comfortable. 

While these are just a few ways in which we have started our digitisation process, we look forward to the journey ahead and exciting possibilities to make the experience of deciding on a ?KODA a memorable one. Stay tuned!