#pavilioncmosummit2024 rocked!
Lora Kratchounova
CEO/ Principal at Scratch Marketing + Media, Mentor at TechStars Boston, Intel Ignite, and Bulgarian Innovation Hub
#pavilioncmosummit2024 was a killer event! Yes, it was all about the people. The three words to describe them- warmth, generosity, fun!
My favorite moment - the “gift of high expectations”. That gift leads to firm conviction, action, outcomes: if you want it, you can do it!
Latané Conant (she/her) , hands down, is one of the most magnetic people of our time. She connects and inspires like no other; her “say it like it is" on the most complex and sensitive topics is beyond refreshing.?
Speaking of tough - how does a CMO become a CRO? By leading all of the below:
Because here’s what usually happens:?
The way to deal with churn: It turns out all we have to do us ask!
Turns out, there is more than one way to build a scalable revenue engine - the one common thread thought is full sales and marketing alignment and collab. Ajay Manglani session was super insightful on that topic:
For the PLG fans, turns out you CAN combine #PLG and #ABM:
领英推荐
If the CMO Summit ended right after Ajay, I would have still said it was a great event. But wait - then ?? Victoria Frederika A. came on stage. What a power house - and data junkie, to boot. Wait, that is not fair - she is actually an insights junkie. My top takeways from the massive data and research INFUSE sits on:
The good news? If you get to them first, you have 84% if winning the deal. Brand-to-demand - there is no other way to get to the win.
How to win your Board and keep your job? Fantastic panel moderated by the one and only Kathleen Booth with Gary Survis and Rani Hublou
I was also beyond thrilled to say hi to a number of amazing people, too: Jen Spencer of SmartBug Media (amazing charisma and authenticity!, and great keynote too), Jill Melchionda Garrett Mehrguth Elaine Zelby Briana Evans, MBA (finally in person!), Ali Jawin (you are one amazing person!), Maria Pergolino (loved your panel with Matt Heinz and Kyle Lacy ), Jenn Steele Ira Maher Carol Howley Elizabeth Irvine Andy Jolls Domenic Ravita Jeff Gallagher (Hope I did not miss including folks!)
Yes, if we want it, we can all do it. Thank you for this gift, Pavilion team
PS. I am grateful to my parents for giving me the gift of high expectations, too.
LinkedIn, Email, and Roundtable Automation Expert
1 个月Lora, Nice to see your post! Any good conferences coming up for you? We are hosting a live monthly roundtable every 1st Wednesday at 11am EST to trade tips and tricks on how to build effective revenue strategies. It is a free Zoom event where everyone can introduce themselves and network. He would love to have you be one of my featured guests! We will review topics such as: -LinkedIn Automation: Using Groups and Events as anchors -Email Automation: How to safely send thousands of emails and what the new Google and Yahoo mail limitations mean -How to use thought leadership and MasterMind events to drive top-of-funnel -Content Creation: What drives meetings to be booked, how to use ChatGPT and Gemini effectively Please join us by using this link to register: https://forms.gle/V13zo7xznjst2RbJ9
Revenue Leader | Chief Revenue Officer | V2MOM Enthusiast | Speaker
11 个月It was such an amazing event. So great to give you a big hug in real life!!!!
Making Tofu
11 个月So great meeting you Lora Kratchounova! Great summary and it was a killer event!
?B2B Start-Up Growth Marketer | GTM, Demand Gen & Messaging | AI & Buyer Enablement | 23 Start-Ups, 5 Public Companies, 60+ Recommendations. ?? Fractional | Interim | Advisory | Special Projects
11 个月Love the simplicity of just asking customers if they would renew!! We can do the same thing with our prospects! "Based on what you know today, would you feel confident of your success with our solution? (0-10). What do we need to provide you so you can answer a 10?"