The Pauses We've Lost | The Cost Of Skippable Media
There was a time when the height of technological superiority was how slow the tape deck opened. The smooth, deliberate action hinted at a deeper level of sophistication and created a moment or two of heightened expectation.
Three decades later, nearly all media is now transient. Fleeting. Immediate. Skippable. Waiting times are mere milliseconds, and even then we guffaw at any buffering icons working to serve us another video of a kid falling off a piano or a cat running into a tree.