Pause - mobile app for meditation

UX/UI Design, Mobile App Development, Web Development, DevOps

"Geniusee is a very diverse company with technically capable people. They are hard workers and constantly on the ball. They are willing to go the extra mile when needed. The Geniusee team was very effective in implementing what we wanted and proactive in working together. As a result, we have developed an even better app after that!"

Johan Stoop, COO Pause Breathwork

About

Constant anxiety and stress are not the norms. But for many of us, it can become our default mode and something we live with. The truth is that we all deserve to thrive, and within each of us is everything we need to reach and sustain this state of being. The key to activating this state is the breath. The Pause Technique is a method of using continual breathwork to release anxiety and stress. The technique uses the breath as the healer to shift stuck emotions that create heaviness & overwhelm in the body. You will see results within just 90 seconds of using The Pause Technique. The Pause App helps unearth the stuck energy that prevents us from living in our highest alignment and operating in elevated frequencies.

The challenge

Our challenge was to develop an App that will allow users to reduce stress, establish more focus and calm in their lives, find resources to help manage stress and improve mental outlook, add more healthy habits to daily life. What's more, the tool was aimed at helping to keep tracking users` healthy habits and serve as a reminder to practice them to incorporate them into the daily routine. The client wanted to communicate with the audience, manage and conduct online events for users, share some feed and handy information and build a strong community of Breathwork practitioners.

The process

Pause`s creator Samantha Skelly is a well-known entrepreneur, best-selling author, wellness coaching expert, and blogger who works with Global TV, NBC, CBC, BBC, Forbes, The Huffington Post, The Elephant Journal, etc. Her team has broad experience in digital tools and media, which was very helpful in building efficient and result-oriented workflow.

We began our work on the App using the Time and Material model of collaboration and the SCRUM approach. Starting from the stage of MVP, we went through all the processes. After that, we began the development process from scratch. After 6 months, we were ready to introduce our new product, an iOS app, to the world. It reached more than 1000 downloads on launch day and hundreds of paid subscriptions.

Inspired by this success, the Geniusee team started to work on an Android app.

Core activities at this stage include:

• Building a user-friendly, intuitive interface for the app
• Creating a Service Oriented Architecture with individual routine, each with its own specific parameters for different users
• Creating a comprehensive set of push notifications to be delivered with near real-time efficiency and accuracy

"Right from the beginning of our work with Samantha, I understood that this product is iconic. I had that gut feeling that it will be a star product. And so it happened!

On the iOS application launch day, we received over 1000 downloads and hundreds of paid subscriptions. The client is satisfied. And we are starting to work on the Android app, predicting just as much successful outcome".

Nazariy Hazdun, CTO Geniusee

The outcome

The Pause Breathwork app has been downloaded more than 2000 times, and the number of subscribers is increasing day by day, as well as the number of paid subscriptions. Thousands of people are learning and practicing stress reduction, stay focused, productive, and happy. The New Android version will make its contribution by changing even more lives for the better using Breathwork.

The success of this project hinged on the following factors:

• Creating great client involvement, support, and collaboration
• Motivated and professional team members who were really dedicated to this project
• Choosing powerful frameworks to build the app

Thank you for watching! More cases in Geniusee portfolio??