Paul's plan for 2024

New year! ?

Gotta have a plan right?

A failure to plan is a plan to fail!!

I was talking to a friend and ex-client recently about objectives and strategies for 2024 which is no doubt going to be a tumultuous year, and not in a good way.

When I looked at what I was doing I thought was important was to focus on how I could help others.

I thought I share what I’ve got:

My superpower is that I can tell a better story about you than you can.?

That’s not because I’m the most brilliant creative on God’s green earth (tho have an ego that would kill a lesser man).

It’s because I’ve got 30 years’ experience in advertising and my background in 12-step recovery and spiritual principles, which bring a deep understanding of personal transformation which can be leveraged in storytelling, branding and identity.?

I can help you discover the truth you’ve missed about yourself of your company.

Or uncover the possibility you’re not seeing. That leads to?"wisdom… the principal thing; therefore get wisdom: and with all thy getting get understanding."?(Proverbs 4:7) Other translations say “insight’ instead of ‘understanding’ and that’s at the core of good strategy. What CEO doesn’t want that??

I've discovered there’s a healthy market for what I’m offering. And even though it’s a premium service, at $15-20k it’s not a premium price point for the coaching/mentoring included in developing a brand-new origin story, vision story and strategic narrative all wrapped up in a sexy pitch/sales deck.?

I’ve branded my proprietary process of "Storytelling as a Service 2.0" as a value proposition involving highlighting its unique benefits and how it differentiates from traditional marketing and storytelling approaches.

?As most of my lead gen comes through email, and LinkedIn, I have a couple of different ways of articulating my value proposition depending who I’m talking to.

Value Proposition for SaaS 2.0 (Storytelling as a Service 2.0)

1.??Transformative Synergy of Self and Enterprise:

???- "Harness the power of personal transformation to redefine your business identity. My unique approach blends decades of advertising expertise with deep insights from 12-step recovery, offering a path not just to market your brand, but to evolve it fundamentally."

?

2. Deep Dive Exploration for Authentic Narratives:

???- "Go beyond surface-level storytelling. I engage in a profound exploration of your core values and truths, uncovering authentic narratives that resonate deeply with your audience. This process doesn't just tell a story; it reveals the heart of your company/brand."

3. Expansion of Vision and Ambition:

???- "Upgrade your vision and ambition. By facilitating a shift in identity, I empower leaders and companies to broaden their horizons, rethink what's possible, and step into a larger role in their industry and community."

All my ideas, stories, process, IP, client testimonials and approach are found in?book.paulregan.co

Now… I’m aware that not everyone has $20K to spend on a fancy, schmancy strategy consultant. So what I have done for former clients in the film and advertising is break down my services into more palatable packages, that get results fast without melting your Amex.

More on that at ?consult.paulregan.co

And for fun, I’m aiming to hold a mastermind for 8-10 guests in St Tropez this year after the Cannes Lions. I see the Transformational Power Play Proposition as something like this.?

The Saint-Tropez Mastermind: The Four Dimensions Summit

This is where transformation turns badass. The Saint-Tropez Mastermind: The Four Dimensions Summit is more than a retreat; it’s a rebellion against mediocrity, tailor-made for those brave enough to overhaul their existence on every level.

1. Personalized Mastery: Standard is not in our vocabulary. Every session, every moment is about breaking the mold and forging your unique path to growth.

2. Real Connections: Forget networking. This is about forging alliances and understanding on a level so deep it’ll change the way you see the world.

3. Business Evolution on Steroids: Your business concepts will be challenged and supercharged, emerging with a focus and force you didn’t know was possible.

4. Holistic Overhaul: We’re not just adding to your skillset; we’re multiplying it, ensuring that every part of you — mind, body, spirit, soul — is hitting on all cylinders, with a 90-day coaching program post retreat included to make sure you take the actions to execute on your vision.?

Here’s the prospectus?mm.paulregan.co

Would love to hear your thoughts on 2024 and what's in store for you.

Particularly if there’s anythi9ng here that I can help you with.