Paul Poole (South East Asia) Co., Ltd. is excited to announce its acquisition of Asia Sponsorship News
Paul Poole (South East Asia) Co., Ltd. (‘PP(SEA)CL’) is excited to announce its acquisition of Asia Sponsorship News (ASN), the leading market intelligence service for the sponsorship industry in Asia, which distributes independent news, analytics and insights on a subscription basis, with a bespoke consultancy and training service.
ASN has been instrumental in the continued success of the sponsorship industry in Asia through its unrivalled data set of over 250,000 commercial sponsorship and partnership marketing deals in Asia which has allowed sponsorship professionals to trade faster and more efficiently, in an environment of greater transparency.
Founded in Singapore in 2007 by Ben Heyhoe Flint, ASN operates on a subscription-based model where subscribers gain access to the latest news, analytics, and insights from the biggest players in the sponsorship industry. Over the years ASN has worked with the leading names in sports, media, and entertainment across the buy-side, agency, and sell-side.
A new Thai-based company, Asia Sponsorship News Co., Ltd. (ASNCL), is being set up to operate ASN under the aegis of Paul Poole, Founder, Managing Director and Chairman of PP(SEA)CL. ASNCL is a subsidiary of PP(SEA)CL and will be run completely independently. Heyhoe Flint will stay on as an advisor, and James Hamshire, ASN’s Business Development Director will stay on and be promoted to Managing Director.
“We are extremely excited to start this new chapter under the ownership of PP(SEA)CL. Paul Poole has demonstrated a lifelong commitment to the sponsorship industry and we could not have found a better path forward,” said Ben Heyhoe Flint, Founder of ASN.
“This acquisition comes at a time when the sponsorship industry is resurging in Asia post-pandemic. We are confident of the continued success of ASN as an utterly independent provider of intelligence for those in the sports, media, and entertainment space in Asia,” said James Hamshire, Managing Director of ASNCL.
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“ASN has been a monumental force in the sponsorship industry in Asia in the past 15 years, providing invaluable insights to all of us in this space. We are committed to continuing that important work and to remaining an important player in an ever-changing industry,” said Paul Poole, Founder, Managing Director and Chairman of PP(SEA)CL.
Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.
We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.
Please contact us for more information: Tel./Fax:?+66 2622 0605 – 7?Email:?[email protected]
This article was first published in PP(SEA)CL's September 2022 newsletter.