Pattern Trends for 2023 S/S

As a key concept in 2023, digital design is more and more favored by consumers. The combination of digital printing, vulgar cartoon themes, and whimsical fantasy brings a new level of creative printing design and brings an exuberant blend of the surreal and the future to the 2023 S/S designs.

1. Digital Space - Geometric/Data Driven

Digital esthetics constantly affect the design of reality, and vice versa, as the two worlds blend with each other, the boundaries become blurred. Digital designers present ultra-sensory visuals with a surreal look and unique touches that blend high-tech with comfort. Artists have also returned to nature to get inspiration, transforming reality into the surreal design. Geometric patterns are becoming a new source of inspiration for art and fashion.?

2. Stripe and Textured Patterns

Cautious consumers will prefer the trend they are familiar with and wearable all year round, so stripes will never go out of style. Through color, distortion, and splicing, the digital design improves stripes into supernatural patterns, and the texture emphasizes hierarchy and flow.

3. Watercolor Printing

Spring is like a siren call to embrace the softer side of things, so it's no shock that watercolor patterns are showing up in droves. Consider it a close relative of tie-dye, but with the added effect of blotchy, almost diluted-like edges. Using 3D textures can be created different designs.

4. Positive Patterns

The focus on mental health is growing, and brands that appeal to young people are designing slogans emphasizing self-cultivation and healing. Many people learned new sports during the epidemic, and brands need to respond to the demands of sports amateurs.

Consumers are optimistic about the future and the desire for positive fashion design will continue. This direction is developed by the trend of Spring / Summer 2022, which can jump out of the expressive print design to create vivid and exaggerated shapes, from colorful garden grids to simplified hollow print.