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Patricia Fripp Presentation Skills Expert
President @ Fripp Virtual Training | Presentation skills expert
It is not your client’s job to remember you. It is your responsibility to make sure
you are unforgettable.
???????? ???? ?? ?????????? ???????????? ???????? ???? ????????. Call your five best clients, those whom you currently use as references. Even if you leave a voicemail, say “Bob, I never get tired of telling the story about how we (fill in the name of an important project you worked on together). Would you mind telling me in your words what your experience was? Did we reach or exceed your expectations? Did we come in under budget? With your permission I would like to make an appointment and record your comments. May I use you as an example in my sales presentations? Let me know when we can talk.”
???????? ?????????????????? ?????????????? ?????? ?????? ?????????? ???? ????????. In fact, they would probably be flattered to be featured in your sales presentations, and you will be amazed at how eloquent they are. Most likely they will be more complimentary and come up with better phrases and rave reviews than you can remember or make up. In your stories you will have the actual dialogue of what they are saying about you. You might even be able to get all the information from comments you have on your website or in letters. Make sure you have specifics.
?????????? ?????? ?????????? ????????????? ???????? ???? ?? ??????????: The very fact that you are calling will often remind them they need more of your services. Or they were just talking about you to a friend and they now have a reference for you. This has happened many times in my business when I just called to say hi! I’ve also experienced it from the client side, when one of my vendor partners has called me.
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???????? ???? ?? ????????????: You update your happy client success stories with fresh material
and set up an opportunity for more business, just by picking up the phone.
Have you reached out to past clients? With these steps I suggest you try it!