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As an executive speech coach, I often help my clients sell the situation even though the audience is already there. For example, if I were delivering a breakout session at a conference, I would probably say, "Welcome to an action-packed, content-rich, audience-involving experience." It's not just a seminar; it's an experience.

If you are opening a conference, you might say "Welcome to one of the most exciting experiences of your year." It could also be one of the most exciting events of your year. This is what you can look forward to. Now doesn't that sound better than, “Here's the agenda”? Same content, but you are selling the event and the experience. Try it.

Are you benefitting from my advice?

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