Patients like stories not services | TW#36
Hugo Trace
Become the go-to healthcare choice by unveiling your story... Grow Patiently | Teacher | Musician
Is your website a long list of services and qualifications? It’s harsh but people get as excited about that as a Friday night A&E queue.
Think about it:
- Are you another "friendly neighbourhood dentist" or the one they remember once the numbness wears off?
- What's your unique superpower? Your origin story? The reason you became the tooth fairy's worst nightmare?
When your story is more human & genuine, patients will be less concerned with who does it cheapest and who throws in vivera retainers.
No-one remembers the Moon landing's orbital mechanics, but "one small step" is tattooed on our collective memory.
If you want help making your practice even more memorable this year, feel free to send me a reply. I have some slots still available for brand positioning consultations this month and would be happy to help you too. I can also just send over some free tips and resources if you would prefer.
Until next Saturday... and in the meantime, hope you have a great weekend.
Hugo