Patient Centricity in Latin America

Patient Centricity is a concept that means something different for each stakeholder, pharmaceutical organizations highlight that this is at the core of everything that they do, but each one of them lives these values in their own way.

Please take a look at this article by eyeforpharma, where I am interview alongside with Alessandra Durstine, from Catalyst Consulting Group and Juan Carlos Trujillo de Hart from FIFARMA regional industry association, about what this means for Latin America.

For the eyeforpharma white paper focused on moving onwards from the questions of "does patient centricity work" to "how does it work", please click on this link. Patient Centricity Works

For the full interview, click on this link. Latin America: The Growing Pains Of Patient-Centricity