Patience in Lead Generation Is a Virtue AND a Requirement

Impatience is common when it comes to earning sales from leads. We have to invest money on leads without actionable metrics for 7 to 30 days, which is why we want our sales and we want them now.

If sales don’t come in at the rate we were hoping, there can be a tendency to want to CHANGE things. After all, doesn't doing nothing mean nothing gets better? Not necessarily.

If you can't explain why something works it's called luck which isn't sustainable or scalable.

"What can we do differently?"

"What can we switch up to bring in more leads/better leads?"

MANY businesses get this wrong.

There is significant value in improving things, but there is EVEN MORE VALUE in knowing what you need to lock in on because it’s a best practice. It's all about creating the confidence needed to make the marketing decisions to profitably grow.

In this case, patience is a virtue and requirement.

Maybe you start a new lead source and it isn’t generating sales fast enough. But the marketer explains that the algorithm has to learn and adjust before it finds a quality flow to bring in the best leads.

Maybe your sales cycle is longer and you need to nurture leads. Believing individuals are going to buy the second you introduce yourself is unrealistic, so how do you create accurate sales expectations and timelines? Many will say you have to stay the course of a nurture email sequence or content plan.

HOWEVER, you need to ask yourself ...

How many of the people you received a lead from bought from one of your competitors?

The more someone understands the number of customers they are losing and where they are losing them in the funnel, the more they are able to invest into acquiring new customers.

Know what you need to do and then STICK WITH IT.

It will pay off.

About Graham Skidmore

Graham Skidmore is the Founder & CEO of SATH Solutions, which has engineered an evidence-based growth infrastructure centered on understanding specifics and creating consistency at three critical stages of business development: strategy, lead generation, and customer retention. It's purpose is to turn your marketing into a precise and predictable tool that you understand and feel confident investing in. This allows you to systematically drive ROI, increase market share, and achieve unprecedented levels of performance well into the future.