Path to Release 101

PoC, MVP, Alpha, Beta, Rollout!

Phew, we hope you had great holidays and are ready to get back to work. We sure are! Without further ado, let’s get to today’s topic.

We all have wild ideas. And let’s face it: sometimes they work, and sometimes they don’t. If it’s just a bizarre recipe you came up with, you won’t lose too much if it doesn’t work. But something bigger, like a startup? It better be good! So today, we will talk about the process of product prototyping — something that will come in handy for your future ideas.

Proof of Concept

First, let’s draw a line between a prototype and a proof of concept, because some folks mix them up. Proof of concept (PoC) can be something small — like a sketch, or a quick note in your phone. And there will most definitely be more. It is something that you use to test your idea with. A question that should be asked here is:

Can it be developed?

A prototype is a completely different story. It is more visual, and takes more time. Unlike PoC, a prototype includes some general ideas of layout, design, navigation etc. Here, the question sound like this:

How will it be developed?

So it is a matter of can & how.

We always welcome people with ideas here at Movadex. Clients often come to us with the vision, and we are happy to turn it into a reality! One of such projects is Pyoor.

About Pyoor:

Pyoor is an environmentally-friendly platform that revolutionizes services to decrease eco-footprint on the planet. The brand's mission is to support and promote the idea of conscious choices with benefits to both the self and the planet. The brand's vision is to change the world by making small changes in daily choices.

Pyoor should trigger the idea of a clean, pure, clear image of the world. The naming directly contradicts with what the brand is fighting against — pollution. This slight resemblance of alliteration only highlights the pyoor (pure) vs pollution metaphor. The idea of a green and eco-friendly movement is supported by the vision of pureness.

The idea is clear. It’s time to go on!

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PATH TO RELEASE 101