Path to Paid Professional Speaking
Cathleen Fillmore
Representing thought-leaders/professional speakers for meeting planners and events.
The reason I add ‘professional’ before ‘speaking’ is simply that I’m not talking about pitching from the platform or addressing the local Chamber of Commerce. I’m talking about serious professional speakers who get well paid for their expertise.
Here’s how:
1.???Develop a powerful value proposition that provides huge value to organizations and audiences.?What do you care about most??
2.???Use colloquial rather than academic words; simple powerful words grab attention.?
3.???Your expertise and topics will define the audiences who’ll find value from your speech.
4.???Your personal platform requires a strong value proposition, 3 different yet congruent speeches with 3-5 benefits of each, a great photo and outstanding graphics as well as testimonials and a client list.
5.???Videos are a great asset in the speaking world.?And sometimes the most powerful are those you do yourself.?Brief is better!
6.???A strong social media presence is essential for increasing influence. Mastering Linked In should be your first priority.
7.???Continuous learning is required these days.?You’re up for that, right?
8. Assist the meeting planners by making this an unforgettable speech.
9. If planners or audience members give you great feedback, ask if you can quote them.
10. Finally, imagine yourself in the audience....would you want to hear this speech? Of course you would! And so will your audience.
Behavioural cash flow expertise that lets you do money like it makes sense ? Certified Cash Flow Specialist ? Qualified Associate Financial Planner ? Financial Coach
2 年Great post, as someone just expanding into this area, really helpful
Building Investment Clubs * Providing Investment Education * Shares * Share Options * 200 Active Mastermind Groups * Investment Workshops *Operating in 50 countries worldwide since 1998
2 年Many thanks for providing this information for everyone who is working to improve their interpersonal communication career opportunities!
Washington DC Community Banker | I Consult Business Owners on Tailored Solutions for their Financing Needs
2 年Fantastic tips Cathleen Fillmore, thank you for sharing. LMK if you need a public speaker :D
● Business Performance Coach @ Brian Tracy Club ● PCC, CPC, ACTC
2 年Super post and information here Cathleen and the best takeaway for me was "Finally, imagine yourself in the audience....would you want to hear this speech?" What a great way to rate your speech. Thanks for sharing...
Recovering healthtech entrepreneur and self-confessed ABM nerd
2 年Really valuable insights. Thank you for sharing them