The Path Less Traveled
Mike Larkin
?? Marketing Innovator | Omnichannel Marketing Expert | Transforming Brands with Direct Mail & Digital Solutions| Branded Merchandise | AI Marketing ??
A mentor once told me the difference between marketing and sales. Marketing was attracting customers and prospects. Sales is chasing them.
The 2 need to work hand in hand. A sales person does not want to waste his or her time chasing someone who isn’t going to buy. Marketing needs sales to close the leads that they have attracted.
What is Marketing's Biggest Challenge?
There are number elements that go into a marketing strategy and campaign. However, the one question that you always need to ask: where do we find prospects that are in-market for your product or services? That is the foundation for any successful strategy.
Below is our Success Formula for any marketing strategy and campaign.
40% of success for any strategy is Data and Right Advertising Media.
Finding that data can be a daunting and expensive task. So where do you fin the easiest, most accessible, painless, straightforward, uncomplicated, obvious, least expensive DATA?
Your customer list and network!
Your network is your net worth!
How do you want to build your business? Do you want your model to be a transactional or relationship model? Which one is the most profitable?
Now, ask yourself; what is the best tactic to build this model? This, my friend is where you take the path less traveled.
Have you heard business people say “there is no more loyalty”. I have heard this since 1978 when I first started my career. We blame the customer and prospect, not ourselves.
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We don’t stay in touch! We don’t recognize events in their lives! We take it for granted that they will always stay with our product or service. We think that will always remember to refer their friends and network to you. I’m sorry, that just doesn’t happen.
To build personal relationships you need to remember:
What is the most impactful way to reach out and and recognize these personal events?
It is the Path Less Traveled; Personalized cards and gifts!
When was the last time you received a card on your birthday, anniversary, or any other milestone in your life. How did you feel? Did you feel closer to that individual?
I’m not saying ignore the online tools, what I’m saying add personalized cards and gifts and you will see your business grow exponentially.
You might be asking yourself; I know this is what I should be doing, but I don’t have time of the resources to execute this model.
?What if…….I told you that there is a way I can automate the process economically.
For as little at $49.00 per month you can send out 50 personalized greeting cards, per month, one at a time, automatically.
If you are interested in learning more, Click here and schedule a free, no obligation discovery call.
Client Success Director at Social Media Torch
3 年Referrals are still the best source, both of marketing and sales, Mike. Thank you for sharing your ideas.
VP Business Development @ BBS. LLC | Director @ Taydan
3 年Simple and yet most people/companies do not do it or what is done is too mechanical... must have the right mix and feel. Thank you!
Training Sellers to Master LinkedIn & Sales Navigator to Close More Deals ? Mod Girl? + Luminetics Founder ? I've Spent the Last 18 Years Obsessing Over Digital Marketing & Sales ? Midwest → West Coast ? Nomad
3 年Great article, Mike. Referrals are one of the best compliments you can get in business.
I work with purpose driven business owners to step up, create and realise the equity value of their business.
3 年Thanks for sharing your ideas. What a great article, with tried and tested principles.
I Help Physicians & Other Professionals Get More Clients w/ Proven Strategy—GUARANTEED! {Authority Positioning=High Demand} Be a Bestselling Author & Get Wide Recognition With My '7 Keys to Effective Marketing' Approach
3 年Mike, these days, "easy" and "sale" haven't been conjoined all that well. celebratory cards is a great idea. Thanks for sharing!