The path to business growth starts here - the Customer Discovery

Whether you want to improve your market share or your profitability, launch a new product or enter new countries.. Whatever business questions you have - to find the answers you need to have an in-depth understanding of your Customers. And remember, your customers might and indeed most probably do not think nor feel the same way you do. So, make sure you have Customer Discovery done and you know all possible about your consumers.

Here are the key points you need to know about consumers:

• Who your customers really are. You might have thought of some health concerned mid-aged mom as your core customer for your healthy sugar free snacks, but is it really so? Maybe your best or the most promising customers are fitness fan youth? Explore, test, check.. Knowing your True customers defines everything in your business: What to offer, What to communicate, Where to advertise (no more questions Tiktok or IG - just follow your customer!), How to price and more!
• What are the Painpoints of Your Customers? And most importantly what are the Business relevant painpoints - the ones that their solution will attract customers to your product. These are the challenges that customers are willing to solve and to pay for!:) Noise of fans& heaters might be irritating for most people, but only few will suffer from this to an extent that they reject anything slightly noisy and that they are ready to pay extra for ultra-silent technology. Again, think of Your Target audience - the painpoints might differ per consumer segments. You don't need to help everyone, focus on helping Your core customers!
• What are the (latent) Needs of Your Customers? What do they actually want to achieve? And what product characteristics can help Your customers to achieve their needs? Maybe Your true customers want to feel more confident or feel more energy or .. One solution doesn't fit everyone - Focus on needs of Your Target audience. Prioritize Business relevant needs - the ones that make the difference for consumers' decision to buy & use your products, that consumers are ready to pay for.

And now look - who else in the market is offering this kind of help to Your customers and how can you help better. Sometimes it means to learn how to communicate differently and better How you can help Your customers by adressing Their Needs & Painpoints.

Consumer Understanding is the pre-requisite for successful business decisions. Indeed, Customer Discovery is the first step that you should take as to grow your sales!

Learn How to do Customer Discovery and How to use it to leverage Your business success at our online-program Business Growth Generator . In this online-course we summarize all 20+ years of our experience in strategic business consulting into easy-to-follow practical steps to Get more clients, Increase sales and Build Your brand.

At MarQt iQ we have been helping Businesses to gain in-depth understanding of consumers & markets and to find working solutions for your business questions. Talk to us!

www.marqtiq.com

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