Path Breakdowns and Breakdown Trends
Adam Greco
Product evangelist. Data industry veteran. Author of the definitive book on Adobe Analytics. Ex-Amplitude, Ex-Salesforce, Ex-Omniture.
In my last post, I shared how you could build segments from website paths using the flow visualization in Analysis Workspace. This was done by right-clicking on a specific path and choosing the “segment” option. In this post, I’d like to share another cool thing you can do by right-clicking within flow visualization paths – path breakdowns. Once you have created a flow report, you can pick a specific flow branch and right-click to see a host of options. In this case, we will use the “breakdown” option that is directly below the “segment” option we used in the last post as shown here:
Digital Analytics Pro | Tealium Expert | Adobe Analytics Champion 2022-23
5 年AW is the gift that keeps on giving, however I miss the speed, ease and fun of using AdHoc (Discover). Thanks for your idea-inspiring posts!
DTC executive focused on marketing optimization, customer analytics and CRM
5 年Great post as always Adam! Thanks