The Path to Best-in-Class Insights in 2023

What does it take to become a best-in-class insights team?

I personally believe in (and have seen) the power that insights have to drive and support business growth. Though unfortunately, not every insights team is set up for success. From limited resources to outdated tools, insights teams are often unable to meet all of their executives' needs for timely, robust consumer insights.

How can we change that in 2023?

At quantilope, we’ve worked closely with hundreds of brands to help transform insights teams into strategic arms of their organization. As a result, we’ve identified four key aspects that set best-in-class insights departments above the rest; in particular, aspects that can empower researchers to elevate themselves and the role of insights within their organization by supporting executives with high-quality insights for every decision they need to make.

The great news is that any insights team - regardless of size or expertise, can adopt these four criteria. I’m not going to spoil them here, but I encourage each of you to download and read our latest report, The Path to Best-in-Class Insights,?to learn how you too can implement these criteria into your own research departments.

As I said, I know the potential that insights teams have to become the heartbeat of an organization — informing practically every strategic business decision from product development and innovation to pricing and advertising. With this in mind, we at quantilope are excited to help even more brands become best-in-class this year.

Best regards,

Peter Aschmoneit

quantilope CEO