The path ahead for social media

The forever-changing nature of social media keeps us, marketers, on our toes, never allowing us to lose touch with the latest trends.

Research shows that social media has become the go-to place for people to find information, learn, engage with others, shop, and seek out customer support.

Insights from?Hubspot and Brandwatch’s 2023 Global Social Media Trends Report?predict that:

• Consumers will prioritise searching on social media over traditional search engines

Apps like TikTok are now being used instead of Google Maps and Google Search. Why? Young adults prefer visual-forward content when it comes to discovery.

• Building an active online community will be essential for success

Building niche communities is perfect for increasing brand loyalty, awareness, and trust.?

• Short-form video format will continue to grow

Instagram Reels, TikToks, and YouTube Shorts are the most-used content format and generate the highest ROI. The reason? They’re effective in increasing brand awareness and engagement.

Gen Z and millennial consumers prefer to learn about new products and services through short, dynamic videos, so brands should take advantage and transform educational product content into video format.

• Funny, trendy, and relatable content will stand out

Relatable content shows your target audience that they’re not alone in their struggles, challenges, and successes. And it’s an important part of community building.?

Read HubSpot’s 2023 Global Social Media Trends Report?to find opportunities, challenges, and helpful new data to optimise your social content.?

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