Patented Free Access Display for wristwatches: ?HASTA LA REVOLUCIóN SIEMPRE!

To keep pace with the transformation of the retail network in the watchmaking sector, Dietlin Swiss Showcases calls on its free access display – a completely secure presentation system for watches with no protective glass.

Often combined with a hidden system (the product disappears when anyone tries to touch it), a simplified and less expensive version will be available from the end of 2018, intended for watch retailers around the world.

Renowned for its Raptor display cabinet, invented for Hublot in 2005, the Swiss company now uses this concept for more than 10 major brands.  

With a patent filed in 2018 (patent P2255CH00), this system enjoys unanimous approval within the watchmaking industry and resonates in particular with the younger generation, with its strong penchant for open space and product experience. (apple store)

Why build a glass prison?

Glass cases have been used for almost a century to protect products, and during all that time they have not evolved. This new system not only facilitates greater customer proximity but also enhances their safety, as the watch fastener remains inaccessible to the visitor. 

There is no such thing as too much freedom!

The product is freed in only a few seconds by means of an electronic support release mechanism using a smartphone or badge. In a matter of seconds, visitors can try the product on their wrist.

Over the coming years, this system will transform present-day points of sale into places of discovery and experience.

Xavier Dietlin: “The younger generation feels no connection with present-day boutiques. They want to have the freedom to discover things for themselves. Boutiques will become places of discovery and our free access system is an essential step in that direction.”