Patch's Monthly Newsletter - June
Patch Agency
Brisbane born, Patch Agency is driven by a team of creative young minds that understand the ever changing digital world.
Hi! Josh Fritz here ?? As the Founder of Patch Agency, I am thrilled to introduce Patch’s new monthly digital marketing newsletter. The aim is to provide you with the latest industry insights, platform updates, content tips, and more! I believe that staying informed and equipped with the latest information is crucial for success in the ever-evolving world of digital marketing.
Industry Insights?
The Rise of Video Marketing:
Video is becoming increasingly popular with consumers, and businesses are starting to take notice. In 2022, video accounted for 82% of all internet traffic, and this number is only expected to grow in the years to come. It's clear that incorporating video into your marketing strategy can help you effectively reach your target audience.
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The Need for Authenticity:
Consumers are becoming more sceptical of marketing messages, and they are more likely to trust brands that are authentic and transparent. At Patch Agency, we understand the importance of being honest and upfront about who you are and what you offer. We'll provide you with tips and strategies to help you build an authentic brand that resonates with your audience.
Platform Updates?
Google Ads: New Features for Performance Max Campaigns
Google has added a number of exciting features to Performance Max campaigns. Now, you can target specific audiences, set budgets, and track results more effectively. These features are designed to help you maximise the potential of your Performance Max campaigns.
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Meta Ads: New Ad Formats for Instagram Stories
Instagram Stories continue to gain popularity, and we're here to help you make the most of this engaging format. Facebook has introduced new ad formats, including carousel ads and video ads, for Instagram Stories. With carousel ads, you can showcase multiple images or videos in a single ad, while video ads allow you to tell your brand story in a captivating way.
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领英推荐
TikTok: Introducing the Script Generator Tool
TikTok has launched an incredible new tool called the Script Generator. This free TikTok ad script generation tool helps advertisers in their creative development by providing script ideas containing hook, body, and call-to-action scenes in a matter of seconds. It's now available to all TikTok Creative Centre users with a TikTok for Business login on desktop. Discover the power of this tool and unleash your creativity!
Content Shoutout of The Month!
Brand: Chamberlain Coffee
Content Test: USP Call Out - Gif or Static Form
Awards You Can Apply For ??
We believe in celebrating excellence and acknowledging the achievements of businesses in the community. Here are some noteworthy awards that are currently open for nominations:
We're excited to embark on this journey with you and provide you with valuable insights and updates to fuel your digital marketing success. If there are any specific topics or areas you'd like us to cover in future newsletters, please let us know. We value your feedback and strive to deliver content that meets your needs.
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Thank you for being a part of Patch Agency's community. Stay tuned for our next newsletter, packed with even more valuable content and exciting updates.