Patanjali Case Study, The Rise of a Homegrown Indian Ayurvedic Giant

In the vast landscape of fast-moving consumer goods (FMCG) in India, one name has emerged as a powerful force in recent years – Patanjali Ayurved Limited.?Founded by yoga guru Baba Ramdev and Acharya Balkrishna in 2006, Patanjali has rapidly grown into a multi-billion-dollar conglomerate, challenging the dominance of multinational FMCG giants.

Table Of Content

• The Roots of Patanjali
• History Of Patanjali, How it Started?
• The Product Portfolio of Patanjali
• Effective Pricing Strategy of Patanjali
• Nationalistic Appeal of Patanjali of Patanjali Case Study
• Patanjali’s Rapid Expansion
• Competitors of Patanjali
• Retail Network of Patanjali
• Patanjali Marketing and Promotion
• Challenges and Controversies patanjali Faced

The Roots of Patanjali

Patanjali’s journey began in the humblest of settings. The company was born out of the vision of Baba Ramdev, a renowned yoga guru, and his associate Acharya Balkrishna.?Their primary goal was to promote read more.....