Pat Cummins buys into SureVision Global Pty Ltd.

Australian cricket captain, Pat Cummins has added to his growing business portfolio with an investment in one of Australia and New Zealand’s largest digital screen providers, SureVision Global Pty Ltd.

Complimenting his undisputed long-term on field success, Cummins is now a proven great, as both an Australian cricket player and captain. Cummins is acclaimed for his successes as captain of the Australian men’s cricket team within Australia and around the world. He is recognised for his many attributes as a leader, with his management of people, clear thinking, common sense under pressure, and innovative strategic thinking, all features of his leadership that will translate ably into the business world.

Cummins joins SureVision alongside Harkham Ventures, LLC which is the private investment arm of Efrem Harkham. The Harkham family asset and business interests cover luxury hotels in the USA and significant property interests in the USA, Australia and Israel, including shopping centres and independent retail precincts and other retail investments. Harkham Ventures manage over $350 million (USD) in net assets.

SureVision is a large digital screen provider in Australia and New Zealand operating two distinct business units. Their Digital Out-of-Home (DOOH) division, procures, installs and operates digital screens into shopping centres, airports, office buildings and schools, while their Sports and Events division support sporting rights holders, stadiums and events through the provision of modular or permanent LED advertising solutions.

Where appropriate, the business also markets and sells media advertising on these screens.

CEO of SureVision Global, Nicholas Ebbeck is convinced that Cummins will be an influential business executive… “To be clear, this association is a significant and well-researched investment made by Pat into a business with strong growth prospects.” Ebbeck was impressed by Cummins insights and acumen during the due diligence process. “Pat underwent thorough due diligence before making the decision to join SureVision. We had a few meaningful conversations, and pleasingly, quickly found alignment in our thinking. He was particularly interested in the SureVision Out-of- Home offering and the broader business strategy. I am excited by Pats involvement in the business and I’m confident that his skillset will be a great asset for our management team.”

A management buy-out in January this year provided the opportunity for Cummins to invest in SureVision. Cummins is one of a select group of high-net-worth investors who have re-capitalised the SureVision business. The new ownership structure brings experience and pedigree, a strong balance sheet and a renewed purpose and alignment to the digital screen business.

Cummins is looking forward to his new role with SureVision “I am excited about the opportunity to contribute to SureVision across ANZ. I am keen to learn more about elements of the business but am also confident I can add quite a bit of value through my experiences and networks.”

It doesn’t sound like his ventures into the business world will be short term either. "I enjoy learning about businesses, how they build value and in particular, how they can bring value to other businesses through their offering. SureVision has the potential to do this across sport, out-of-home and also through innovation in the digital screen industry. I am looking forward to getting started.”

SureVision currently supplies most of the ANZ sporting codes LED permitter signage and screens. This includes Cricket Australia, Cricket NZ, NZ Rugby, NRL, AFL and Netball. The business has delivered on the international sporting stage including events such as the International Cricket Women’s and Men’s World Cups and the recent FIFA Women’s World Cup.

SureVision has installed screens in many landmark venues, notably, the Sydney QANTAS Terminal, Lendlease Shopping Centres, GPT Shopping Centres, Wynyard Walk, the GABBA, Townsville QCBS and Blundstone Arena.