Past vs. Present: Where's the Value?
Julie Edge, Ph.D.
I help startups and small businesses start, grow, scale, and exit with 1:1 counseling and workshops.
I promised to share some of the ways you can build up the value of your company and this week I thought we could talk about your future. How big your company could become tomorrow has a lot to do with what someone will pay for it today.
Today’s video?is about how growing your company impacts the value of your business.?Savvy owners know that with all the possible ways to grow a company, you want to choose the ways that will also grow value.? ??
Your current?growth rate?is important, but an acquirer also needs to know that your growth rate is?sustainable?over the long run. One of the best ways you can make that case is to describe all the potential ways that you can grow your business.
For example:
Can you grow geographically?
Are there new markets (e.g., cities, regions, countries) you could enter? Consider new locations where your product or service would sell with minimal tailoring.
领英推荐
Can you grow vertically?
If your existing infrastructure (staff, machinery, office space) could handle more customers without adding too much to your fixed costs, then you have the ability to grow vertically. For instance, a 200-room hotel that averages just 75 guests per night has the potential to grow more than two-fold before its owners would have to make significant investments in infrastructure.
Can you grow horizontally?
Are there other products or services you could add to your offering that would increase the overall value of your business? When considering adding new products or services, ensure that they increase your point of differentiation, rather than diluting it.
Ready to take off the training wheels and really get a sense of how your business performs against all 8 of the key value drivers?
Then take the Value Builder Assessment, and then we'll chat about the highlights and where you can focus your efforts to grow the value of your business. It only takes 15 minutes to get a read on the value and how your business stacks up against the eight value drivers.
In gratitude,
Julie