The Past, Present and Future of Social Media - How We Fell to the Dark Side and Why It's Time to Awaken the Force Within Us

It was 2017 when I failed to deliver what would have been my eighth book. At the time, I was approaching the two year anniversary of the release of my previous work, X: The Experience When Business Meets Design. I was feeling the pressure to deliver. At the same time, my goal was to amplify my reach as an author, speaker and also as an authentic voice in a sea rife with other brilliant minds and more so, exceptional marketers. But, 2017 came and went without a new manuscript. I never made it past the proposal stage.

Somewhere between What's the Future of Business(book 6) and X, my ability to achieve previous depths of focus and creativity was not only waning, they had completely transformed into something more real-time, dynamic and shallow. While I was convinced that I was still able to achieve flow, I couldn't. Everything was different. I didn't realize it though until I experienced failure.

I was frustrated.

I was disappointed.

I was unsure.

I was lost.

I was...distracted and blind to it.

The challenge I faced was that I was still able to deliver research reports, I was still writing two-to-three articles per week, I was still maintaining a decent presence on social media, I was still developing presentations and speaking around the world. Even though I was still "shipping," I had confused the acts of delivery with artistry. I was checking the boxes but not giving myself the time, space or permission to leave behind everything else and embrace one thing, and become part of it in the moment.

Between the Fall of 2017 and early 2018, I found myself soul-searching, exploring what happened, how I got there and so much more. I was resolved to understand what happened and what was happening. I learned so much during this time, that I was, for the first time in a while, mono-tasking, and the results were uplifting, thorough and profound.

I would come to learn that so much of what I was facing was the result of living a distracted and always-on life...like many of us. I just didn't realize it because I was living life as I knew it. I was living a normal life. But what I, and many of us don't realize is that, this is a "new normal" and it comes at a cost. The cost for me, was the loss of depth, comprised creativity and a false sense of ability that was incredibly weakened. It was also so much more than that. I would come to realize that even my everyday work and communication, my relationships, my powers of observation and critical thinking and my empathy, and so much more, were also affected by living this non-stop digital life.

I wasn't alone.

While I was learning, I became increasingly vocal. After all, it was more than ironic that, for someone who was so active in advising many of the companies that would change the world, I would eventually become victim to their tricks of the trade.

It turns out that I was only partially to blame. My incessant relationship with tech, and more so, my feeds, networks and interactions, were the byproduct of what's referred to in developer and design circles, as "persuasive design." This is the practice of engineers to manipulate behavior and make apps, networks or other systems indispensable and even a quintessential mechanism for entertainment and engagement, being and ultimately, self-worth.

I was determined to get to the bottom the everything to find a place where I could build a solid foundation to take my life back. But more than that, I saw an opportunity to be greater. I was motivated to get beyond where I was before to achieve a level of new sense of purpose and creativity I'd not yet lived.

This is where my life changed.

In February of 2018 at SMMW and again in March at SXSW, I was invited to share my discoveries of the impacts of social media, mobile devices and digital distractions, on not just my life, but also society at large. For those who have been following along, this is before I knew there would be a Lifescale on my horizon.

These two presentations symbolize the shift from researching and amplifying the problem to exploring solutions that would later become Lifescale. The entire journey became stepping stones to a path of awareness to discovery to recovery and eventually, healing and growth.

If this presentation was about the "how," "to what extent" and "why" of technology's effects on our lives, Lifescale manifested into a book that reveal the solution for "what to do about it all."

For the first time outside of SMMW 2018, I'd like to share the findings of my journey and my research efforts that defined the "Past, Present and Future of Social Media." I think you'll find it still incredibly relevant (that's my hope anyway).

Full Presentation

SMMW Keynote Highlights

Thank you to my friend (and someone whom I greatly admire) Chris Brogan, who kicked off the session with a heartfelt trip down memory lane, Michael Stelzner for the invitation and to everyone who supported me on the long and winding road to Lifescale.

The story continues!

Part Two Unfolds at SMMW19

Title: The Rise of Digital Distraction: How Businesses (and You) Need to Change

SMMW 2019: Thursday, March 21, 2019 at 11:35 a.m.

Room: 29ABCD

Brian Solis, Author, Keynote Speaker, Futurist

Brian Solis is world-renowned digital analyst, anthropologist and futurist. He is also a sought-after keynote speaker and an 8x best-selling author. In his new book, Lifescale: How to live a more creative, productive and happy life, Brian tackles the struggles of living in a world rife with constant digital distractions. His model for “Lifescaling” helps readers overcome the unforeseen consequences of living a digital life to break away from diversions, focus on what’s important, spark newfound creativity and unlock new possibilities. His previous books, X: The Experience When Business Meets Design and What's the Future of Business explore the future of customer and user experience design and modernizing customer engagement in the four moments of truth.

Invite him to speak at your next event or bring him in to your organization to inspire colleagues, executives and boards of directors.

Follow him on Twitter, Facebook, Instagram, Pinterest and of course, LinkedIn.

Photo Credit: Dom Manfredo