And the PASSWORD is... Pinterest SEO
Mika Mrozik
Let's Pinterest Your Business | Pinterest Manager and Strategist | Keyword Expert | Is your business on Pinterest?
Have you seen the new season of the game show PASSWORD?
This revamp of a 1970's game show is a blast to watch. In the game two contestants are each matched with a celebrity partner. Then one partner of the pair is given a password and must give their partner a single word clue to elicit that exact password.
Hilarity ensues when clues and guesses go awry.
But this game is much like Pinterest SEO. As you utilize keywords in your pin titles and descriptions, you're trying to elicit the search that will help boost traffic to your website.
So the password is that crucial phrase and the clues you use help people to find your pins.
In the game you cannot say or reveal the actual password in the clue. Often times with SEO the main keyword may already be highly utilized. So using terms that are similar or related may be easier to gain traction.
The whole point of SEO is to trigger the search terms Pinterest users are entering. In order to be at the top of the search you may need to utilize similar search terms to help rank your pins.
How do we find trends on Pinterest?
That's easy. There are several ways to find trends on Pinterest and to utilize their suggested keywords to find coveted traffic.
1. Pinterest Search Bar
Utilize the Pinterest search bar to find popular topics and trends within your niche. Simply type in a keyword related to your business or content, and Pinterest will suggest relevant search terms in the drop down menu. This is a great way to discover what users are actively searching for on the platform.
Helpful Tip: Start typing your keyword slowly in the search bar to see Pinterest's autocomplete suggestions, which can give you insight into popular search terms related to your topic.
2. Pinterest Suggested Keywords
Take advantage of Pinterest's suggested keywords feature when creating your pins and boards. These suggestions are based on real-time user searches, helping you optimize your content for maximum visibility and engagement. Incorporate these keywords naturally into your pin descriptions and board titles to improve discoverability.
The keywords listed underneath your search entry can be added to the end making a longtail keyword. (Eg: how to draw a face step by step)
Helpful Tip: Use a mix of broad and specific keywords to capture a wider audience while still targeting your niche.
3. Pinterest Trends
Explore Pinterest Trends to understand what topics are trending among users. This tool provides valuable insights into seasonal interests, allowing you to tailor your content accordingly. Stay ahead of the curve by incorporating trending topics into your pin strategy, increasing the likelihood of your content being discovered.
Helpful Tip: Use Pinterest Trends to plan your content calendar and align your pins with upcoming events or holidays relevant to your audience.
Pinterest also has a section which highlights trending searches for the upcoming month. It may be a little prediction and glimpse into what you can connect to your own business.
4. Keywords Everywhere (Chrome Extension)
Install the Keywords Everywhere Chrome extension to supercharge your keyword research. This tool provides valuable data on search volume, competition, and related keywords directly within your browser. Easily identify high-performing keywords to optimize your Pinterest content for improved visibility and reach.
Helpful Tip: Use Keywords Everywhere to identify long-tail keywords with lower competition, giving you a better chance of ranking higher in Pinterest search results.
5. Organize Your Keywords
Maintain a spreadsheet to organize all your keyword phrases for easy reference and accessibility. This allows you to keep track of your keyword research efforts and quickly identify which keywords are driving the most traffic and engagement. Keep your spreadsheet updated with new keywords and performance metrics to continuously refine your Pinterest SEO strategy.
Helpful Tip: Categorize your keywords based on topics or themes to streamline your content creation process and ensure consistency across your Pinterest boards and pins.
If your spreadsheet is for your business or your clients this helps you to manage and organize your pinning strategy.
Also be careful not just to load your pins with every keyword under the sun. No one wants to be spammed! Be strategic and meticulous.
Keyword optimization is crucial for maximizing your visibility and reach to your target audience on Pinterest. By strategically incorporating relevant keywords into your pin descriptions, board titles, and profile, you can improve your chances of appearing in search results and attracting organic traffic.
By prioritizing keyword optimization and SEO techniques on Pinterest, you can unlock the platform's full potential and drive sustainable traffic off platform to your website or digital store.
Implementing thoughtful descriptions rich in keywords and adjectives, you can increase the discoverability of your pins and boards, ultimately driving more traffic to your website.
Aligning your Pinterest strategy with SEO best practices, you can effectively reach your target audience, boost engagement, and elevate your brand's visibility.
Start leveraging Pinterest SEO today to transform your business and unlock new growth opportunities.
Crack the Pinterest PASSWORD with keyword clues and SEO mastery!
Happy Pinning!