Passive link building content part two

1. Calculators

Calculators crush at passive link building, especially in finance, fitness, and education niches, but you’d be surprised where else you can find them.?

For ideas, run calculator.net through Ahrefs and look at the “Best by links” report.

You’ll find multiple calculators with thousands of referring domains.

What’s great about these is what little design they require. They don’t need to be super sexy; they just need to work.

I mean, calculator.net reminds me of Windows XP with its old-school design and layout:

Search for “mortgage calculator” and you’ll find a page from Bankrate ranking number one.

Pop this page into Ahrefs and you’ll see it’s gained 1,620 new referring domains over the past 12 months.

Of those new referring domains, 350 came from websites with DR 40+ and domain traffic of 10,000+.

That’s ~30 new referring domains per month from some of the largest websites on the internet. This is incredible.

Now, it’s going to be hard as hell to outrank Bankrate for this keyword, and you probably won’t.

But from a link building perspective, creating a calculator for this keyword and running Google Ads to it would be advantageous if you’re in the finance niche.

How much would you be willing to pay for Bankrate’s backlink profile?

As I mentioned above, while these work best in certain niches, spend an hour researching and you should come up with at least a few ideas.

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