Passionfruit Pulse by Mischa

Hey passionate people and welcome newbies,?

Well, after weeks of struggling to find cool marketing campaigns, this week we've been spoilt for choice. From Loewe's partnership with Dame Maggie Smith to KFC's finger-lickin' copy — it's been a great week for marketing.

It's your fave time of the week. It's Passionfruit Pulse time?→ Killer?articles, a marketing breakdown and?campaigns that get the pulses going.

There is an?overwhelming amount of content out there. So every Thursday, I make it easier by sharing a selection of super valuable marketing content.

Not for skim-reading.?

What's raising our pulse...

The world of work

• Will SexTech survive the cost of living crisis?
• "There is no one mould for a successful founder"
• Top 5 mistakes Founders make with people ops and hiring.?
• Quartz quit Slack for 5 days?and these are the lessons they learnt.?

Marketing

• Instagram is still the most influential social media app?for brands.?
• With all the focus on Gen Z are brands missing out on Gen X?
• How to build an effective retail media plan.
• Why brands should focus on 'big ideas'.

The marketing breakdown...

TikTok is redefining the future of advertising.

Last week, TikTok revealed its new venture; "Out of Phone" — the social media platform's answer to OOH (Out of Home) advertising.?

?Now, brands will be able to stream content from their mobile phones into the real world directly onto OOH placements.?

?This includes streaming TikTok content onto billboards and cinema screens. Not to mention all the other billions of screens found around the world.?

?Think screens in bars, restaurants, airports, shops and more. Literally any screen, anywhere.?

?The possibilities are endless.?

?But why is this important to you? Let me break it down for you...

Okay, so not every brand will be able to stream content onto billboards. But, this new way of advertising will have a ripple effect.?

It will essentially push all OOH ads to be better. Because for brands that do use "Out of Phone", it means...

?? Even more reach and visibility. TikTok content will tap into new audiences and different communities around the world.?

?? Ads will get?more creative. TikTok is introducing a more immersive and interactive way to advertise and brands should take advantage of this.?

For the full marketing breakdown, subscribe below...        

Marketing campaigns we love...

Maggie Smith for Loewe is so unexpected, that it's perfect. Authentic partnerships for the win.?

KFC admits their shortcomings in latest campaign to promote new and improved fries.?

And that's all you're getting this week. To see more marketing campaigns,?subscribe below???????