Passionfruit Pulse by Mischa
Hey passionate people and welcome newbies,
No bank holiday this week and I'm kind of glad. As much as I love a bank holiday, my to-do list?does not. This month has felt chaotic. I feel sad saying this because it means I'm a real-life adult...but I'm glad to have a 5-day working week.
Now, it's?Passionfruit?Pulse?time?→?Killer?articles,?a?marketing breakdown?and?campaigns?that got our?pulses going.?
There is an?overwhelming?amount of content out there. So, I make it easy for you every week by sharing a selection of super valuable marketing content.
*Not for skim-reading.*?
What's raising our pulse...
The world of work:
Marketing:?
The marketing breakdown...
News flash: customer experience?is?marketing.?
Something quite a lot of marketers forget (especially those working at start-ups) is that?marketing to your customers?is?as important?as?marketing to prospects. Marketing shouldn't stop when a client signs on the dotted line...
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If a customer is happy with their experience they will continue to spend money with you. Also, they could?become a brand advocate, raving about your brand and attracting new clients.?
According to McKinsey, word-of-mouth drives between?20-50% of all purchasing decisions.?So, a?good reputation?is?vital?to close deals.
I know we?marketers have enough to do, especially when working in small teams but having a customer marketing strategy in place could be?the thing that makes your brand?stand out.?
Let's look at?Chewy?→ The pet food supplier that?goes viral on a regular basis. Not from a marketing stunt. Not from a PR frenzy. But, organically through their customers' tweets.
What other brands do a great job
marketing to their customers? Let us know!
Marketing campaigns we love.
Ugh, apparently alcohol does affect your sleep. But, Days, 0% alcohol beer has a solution...
That's all you're getting. To see more marketing campaigns, subscribe?here???????