Passionfruit Pulse by Mischa

Hey passionate people and welcome newbies,

Well, just when you thought summer was over. England hits us with a mini heatwave. Two weeks too late I say, but I guess it's better late than never.?

To accompany the 30-degree heat, I am sharing a hot new-ish marketing trend — B2B Influencers. Yes, we all know that influencer marketing works for D2C brands but partnering with influencers can also elevate B2B brands and drive demand. Read on to find out why?

Strap in, it's Passionfruit Pulse time?→ Killer?articles, a marketing breakdown and?campaigns that get my?pulse going.

There is an?overwhelming amount of content out there. So, I make it easy for you every week by sharing a selection of super valuable marketing content.

Not for skim-reading.?

What's raising our pulse...

The world of work

• Just awful: nearly 50%?of UK marketing agencies are 100% white.
• Here are 23 wellbeing hacks recommended by founders and VCs.
• Gen Z are demanding better job conditions in the U.S.?
• Burnout?for Social Media Managers is getting worse.??

Marketing

• OMG, is social media dead?
• How to drive demand from your social media posts.?
• Brands take inspiration from Hollywood to level-up their ads.?
• Paid posts get more engagement on TikTok than YouTube & Insta.?

The marketing breakdown...

B2B influencers are the real deal.?

I've spoken about influencer marketing and how effective it can be in the Passionfruit Pulse before. But so many people think influencers are only relevant to B2C or D2C brands.

News flash: B2B influencers are a thing.?

?And, rightfully so. Working with B2B influencers can help position your brand as a thought leader. They can increase brand exposure and awareness and allow you to tap into new networks and reach new audiences.?

What's not to love??

Influencer marketing is now a $13.8 billion industry. Seeing collaborations between influencers and brands we love on Instagram and TikTok is part of our every day (if not every hourly) lives.?

And recently, working with influencers has split into the B2B space.??B2B influencers can elevate your brand and drive demand. Here's how:?

• ?Collaborate with creators to show your content in a unique way
• Align your brand with an authoritative and trusted person?
• Showcase a new POV & produce new content ideas
• Tap into a new network and community?

?Because they have an audience of their own, they can introduce your brand to a whole new audience and show them how your product solves their problems. This can then lead to hot, new leads.?

But these days, buyers are way more savvy...

For the full breakdown, subscribe to the Passionfruit Pulse...        

Marketing campaigns we love...

L'Oréal paints the town red in their latest CGI advert.?

And, that's all you're getting this week. To see more marketing campaigns?subscribe below???????

See you next week,

Misch x