Passionfruit Pulse by *Jess

Hey passionate people and welcome newbies,

Our Marketing Queen Mischa is?STILL?away on her holibobs, so this week your gal Jess had the call up ??

Bit about me? I love marketing campaigns that are linked to a wider social meaning; any opportunity I can I bring up my social anthropology background; and I am absolutely resolutely jealous of Mischa lying on a beach right now ???

?

Anyway, enough about me - let's get into it...

It's?Passionfruit?Pulse?time?→?Killer?articles,?a?marketing breakdown?and?campaigns?that got our?pulses going.?

There is an?overwhelming?amount of content out there. So, I make it easy for you every week by sharing a selection of super valuable marketing content.

*Not for skim-reading.*?

What's raising our pulse...

The world of work:

• The?rise of 'the flash organisation'?and what this means
• Serial entrepreneurs?grabbing VCs attention?in a downturn
• Salaries?- could?pay transparency?be good for business??
• Reddit wants a handout?for helping?AI businesses

Marketing:

• Fifa is no more?- introducing?EA sports FC
• In need of?TikTok tips? Check out?5 trends to follow
• Is?SMS marketing?the way to go now?
• Challenging the?influencer equity gap?

The marketing breakdown...

A new social platform - what is Lemon8 and should we use it?

?You might’ve heard, but there’s a new social in town. Okay so it’s not really?new, but it is for the US and the UK.

Lemon8 was launched in Japan in 2020 and is?owned by ByteDance - yes, the mother company of TikTok.

It’s a lifestyle app which pushes content about travel, fashion, beauty, food, and wellness.

Basically, imagine that Pinterest, Instagram, blogs, and a sprinkle of Canva had a baby…welcome to Lemon8.

We know what you’re thinking…?another social media platform??We’ve barely cracked TikTok! Do we need to be on it?

Well, the jury’s still out. I created an account so you don’t have to (you’re welcome) and am gifting you my initial (and very chaotic) thoughts:

• It definitely reverts back to?aesthetically pleasing content.?It kinda feels like the authenticity that was borne out of TikTok content has taken a backseat.
• There’s LOTS of over-curation and perfectly posed/edited content popping up in my feed.
• On the positive side, it seems like a really supportive community (so far) that wants to shine a light on creators who really love creating and connecting with others.
• It still has the monetary/growth/influencer vibe: there are lots of posts that scream ‘growth first, value second’. The interesting part? People seem to really hate it and are pushing back!

Lots of Lemon8 users seem to want a break from sponsored posts and links and instead?want to see content that isn’t focused on growth, but more focused on value.

This is exciting and definitely has the potential to be a powerful tool for small businesses and creators to connect with their communities.

Overall it’s too soon to say… but I REALLY hope that Lemon8 ends up being different from its social media brothers and sisters.

It would be super refreshing to have a place for value-led content which focuses on fostering an engaged and supportive community and isn’t taken over by sponsorships and LTK links ??

Watch this space…

See more insights like this when you subcribe to our newsletter...        

Marketing campaigns we love.

WWF reminder of pivotal moment we are living in, ahead of Earth Day

Make My Money Matter launch a new (star studded) campaign to highlight fossil fuel issues within banking

That's all you're getting. To see more marketing campaigns, subscribe?here???????