The Partnership Periodical- September Edition

The Partnership Periodical- September Edition



2023 GPMA's

We are excited to share that Partnerize has been recognized across multiple categories in the prestigious Global Performance Marketing Awards . Our team, partners, and clients have continued to push the boundaries of excellence in performance marketing, and we couldn’t be prouder to announce our nominations in the following categories:

  • Best Affiliate & Partnership Strategy (Europe): PlayStation
  • Best Affiliate & Partnership Strategy (North America): U BEAUTY
  • Global Affiliate Network or SaaS of the Year: Partnerize
  • Performance Marketing Team of the Year: Partnerize

This recognition highlights the dedication and innovation of our team and partners, and we’re honored to stand alongside such remarkable brands in performance marketing.

To learn more about the awards and our nominations, click here


Level Up Your Partnerships at Partnership Day Sydney!

Partnership Day Sydney

Join us on Thursday, October 17th, at the Sydney Opera House for an afternoon of learning, networking, and exclusive partner activations. Partnerize is bringing together leading brands, partners, and publishers for eight 30-minute masterclasses designed to address key industry themes and enhance your partnership strategy.

Expect educational sessions, fireside chats, real-life client examples, exciting prizes, and exclusive discount codes for Partnerize clients. Don’t miss this opportunity to gain valuable insights and network with industry leaders. Register your interest here!


The Partner Perspective featuring Uniqodo

Boost Conversions with Uniqodo’s SaaS Platform

In just 15 minutes, learn from Chris Boud of Uniqodo how their innovative platform is helping brands enhance conversion rate optimization (CRO) and streamline coupon code management for seamless promotional experiences.

Watch the video to see how Uniqodo’s all-in-one solution can drive growth and improve your customer’s online journey. Watch now


Thought Leadership Designed Exclusively for Partnership Success

Being a leader in partnership automation is much more than meets the eye. Providing marketers with a well-rounded education on everything from the latest technologies and software to the perfect level of service for their needs is always top of mind for us. Check out some of our latest work published both on partnerize.com and on leading industry publication sites.

[Case Study] How Implementing App Tracking Helped THE ICONIC Increase Sales and Garner Richer Data

[Download] 8 “Musts” to Set Your Partnerships Up for Success

[Blog] The Earned Media Value in Affiliate Marketing ROAS

[Report] Affiliate Content Ranks as One of the Least Intrusive Types of Advertising, Trusted by Consumers

[Blog] Affiliate’s “It” Partner: Everything You Need to Know About Working with Buy-Now-Pay-Later Publishers

[Blog] Influencer Outreach Templates: Email and TikTok DM Examples for Recruitment

[Blog] A Tale of Two Journeys: How Travel and Luxury Partnership Marketers Have Fared in Tough Economic Waters


Do You Need to Update Affiliate Tracking?

Google Chrome will no longer deprecate third-party cookies, instead empowering users to determine their cookie preferences on an individual basis. Despite Google’s announcement, the importance of getting your affiliate tracking in order remains unchanged. Partnerize continues to support advertisers in future-proofing their tracking with a range of best-in-class tracking solutions–optionality that allow marketers to meet the needs of their unique businesses when it comes to level of technical implementation effort, control over the consumer experience, and ongoing reliance on development resources. Learn more on our resource hub, Preparing for a Cookieless Future hub .


Partnership Growth Index?, now updated through Q2 2024

Partnership Growth Index?, now updated through Q2 2024

Now, more than ever, marketers need data to serve as their guide. In response to this need, Partnerize examined key trends across regions to lend marketers insight they need to effectively benchmark, compare, and optimize their partnership programs published in the Partnership Growth Index?, now updated through Q2 2024. View Trends


Now Available: Partnerize’s U.S. Retail Affiliate Marketing Sales Index: July 2024 Edition!

The U.S. Retail Affiliate Marketing Sales Index is the most valuable tool to gain insight into monthly revenue trends, drivers of monthly revenue growth, monthly commission trends, revenue growth by advertiser vertical, plus much more! View Trends.


Introducing Customizable Dashboards from Partnerize

Stay on top of your program’s performance with Partnerize's latest enhancement—customizable dashboards. Tailor your performance overview with drag-and-drop widgets to highlight the metrics that matter most to your business.

Key features include:

  • Overview by metric: Compare clicks, conversions, and order value across campaigns.
  • Active partners: Identify top-performing partners and address underperformers.
  • Top 10 by category: View your best partners, products, or campaigns.

Optimize your program with real-time insights and save time by accessing deeper performance data through our Analytics suite.

Log in now to begin customizing your Partnerize dashboard. Not a Partnerize client yet? Learn more about how Partnerize can help you maximize the benefits of the partnership channel by getting in touch here.


A Partnerize Exclusive

For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level-setting your partnership performance is the first step in ensuring your program is set up for short-term and long-term success. Partnerize has you covered with our new Partner Program Assessment tool designed especially for retail marketers to analyze their performance in the affiliate and partner channel and compare your performance against others in the industry. Visit our blog to learn more and take the assessment. Visit the Blog


Partnerize In-Person Events

Check out where Partnerize will be in the coming months and sign up for event updates in your region right here. https://partnerize.com/resources/events

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