The Partnership Periodical- September Edition

The Partnership Periodical- September Edition


Partnerize’s flagship event Partnership Day returns to Sydney for 2023.

Partnership Day Sydney

On 21st September 2023, 150 of the partnership industry’s latest and greatest advertisers, agencies and publishers will come together for a day of networking, strategizing, and future-planning. Join leading global brands and publishers to enjoy thought-provoking panels, expert keynotes, and rich discussions of the future of the category. Leave with actionable takeaways to take back to the office to help your team drive growth and success.? Limited tickets are still available for this exclusive event. Register now!


Oracle NetSuite , the world's leading integrated cloud business software suite, All Inclusive Marketing Inc. (AIM), and Partnerize have been collaborating to deliver growth in the affiliate channel across North America since 2020. After experiencing a successful year of sustained growth in 2021, NetSuite aimed to scale its North American affiliate program to enhance lead quality and increase conversion rates. In order to achieve ambitious growth targets for 2022 and meet down-funnel goals, it became imperative to reassess the elements within their control: partner mix, content strategies, and incentivization methods. Join us to gain an understanding of the challenges in lead qualification within a B2B affiliate program and how to overcome them with the proper partner mix, strategies incentives, and much more! Register now.


Thought Leadership for Partnership Success

Being a leader in partnership automation is much more than meets the eye. Providing marketers with a well-rounded education on everything from the latest technologies and software to the perfect level of service for their needs is always top of mind for us. Check out some of our latest work published both on partnerize.com and on leading industry publication sites.

[Webinar] Is Your Partner Marketing Tracking Future-Proofed?

[Blog] Must-Know Details Surrounding Ongoing Browser Changes that Help Performance Marketers Mitigate Tracking Risk

[Blog] About Google Analytics 4 (GA4) and Why Marketers Should Care

[Blog] Petstock Upgrades Their Affiliate Provider in Favor of Partnerize’s Partner Discovery & Flexible Commissioning

[Blog] 11 B2B Partner Marketing Strategies That Will Supercharge Your Business

[Blog] Affiliate Best Practice: 6 Pro Tips for Serving Up Creative Content that Drives Profitable Growth?

[Blog] [In-Person Event] Publisher Presents: Partnership Strategies for Winning Consumer Brands, The Manchester Edition

[Blog] The Importance of Partnership Marketing in Driving eCommerce Growth in 2023

[Quick Guide] How to Guide: Partner Recruitment and Activation?

[Quick Guide] Quick Start Guide: Partnerize for Partners


On-Demand Webinar: Explore Incrementality and Partnerships with Partnerize and Rockerbox

Catch the on-demand session from Rockerbox’s Summer Camp presented by Partnerize’s Amber Sweeney, Vice President of Customer Solutions, where she takes a deep dive into incrementality best practices to share:

  • Defining incrementality relative to unique brand goals
  • Enabling comprehensive reporting for incrementality measurement through tracking infrastructure
  • Pro tips thinking outside the one-size-fits-all approach to measure success in partnerships

By completing the form in the link, you’ll also gain access to presentations from Summer Camp participants and leading digital marketers at Fairing, Pencil, Bamboo, Reddit, Snap, and more.



Sharing Success: Introducing the Partnerize Referral Program

If you know of a brand looking to launch their affiliate/partnership program or one that is simply seeking a new marketing provider, the Partnerize Referral Program offers you two ways to earn! First, you can earn $100 USD for each qualified lead you provide to us, and then again you can earn up to $ 3,000 USD when that lead becomes a Partnerize customer. Joining is easy! Simply sign up for the referral program and get your unique referral link here.


Partnerize Mobile App: Partnerships at your Fingertips!

Partnerize mobile app

Keep a pulse on your partnerships from anywhere with the latest version of the Partnerize mobile app! Download the app to:

  • Enable on-the-go optimization with the ability to create and share links with your partners
  • Deliver necessary tools for mobile-first content creators to easily share short URLs to Instagram, Facebook, and Twitter
  • Identify trends with in-app reporting that surfaces actionable insights from customizable or preset date ranges

Take the Partnerize experience with you wherever you go by downloading the app (available on iOS and Android) on your mobile device. Learn more about the mobile app on our blog.

Digital Commerce 360’s 9th Annual Marketing Survey

Digital Commerce 360 ’s 9th Annual Marketing Survey shows insights into what is happening with digital marketing budgets, what approaches are effective, and the adoption of growing tactics like AI and values-based marketing. You can also catch a Q&A with Partnerize CMO, Maura Smith .

Download the July Strategy Insights Report, compliments of Partnerize and Melissa , to learn more about the retail marketing world. Download Now.


Special Research Edition: Now Available!

The COVID-19 pandemic produced wild swings in retail sales, including for the Top 1000, but its overall impact was to significantly accelerate the growth of e-commerce. Download Digital Commerce 360's Special Research Edition: Retail Top 1000 Strategies & Best Practices, brought to you by Partnerize, to learn 10 key insights from this year’s Top 1000 data. Download Now.


Product Enhancement: KPI Dashboard

Partnerize’s key performance indicator (KPI) dashboard,

Goal tracking is a key step in managing partnerships, informing strategy, and driving profitable growth–success measurement made easy by Partnerize’s key performance indicator (KPI) dashboard, real-time tracking of custom partner performance goals that matter most to your business. Learn more about Partnerize’s KPI dashboard, and check out best practices for achieving targeted key performance indicators in Choose your own finish line: Measuring success with Partnerize’s KPI dashboard.


Partnership Growth Index

Now, more than ever, marketers need data to serve as their guide. In response to this need, Partnerize examined key trends across regions to lend marketers insight they need to effectively benchmark, compare and optimize their partnership programs published in the Partnership Growth Index?, now updated through Q2 2023. View Trends.


Check out where Partnerize will be in the coming months!?


The Partner Program Calculator for Retail Marketers

For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level-setting your partnership performance is the first step in ensuring your program is set up for short-term and long-term success. Partnerize has you covered with our new Partner Program Assessment tool designed especially for retail marketers to analyze their performance in the affiliate and partner channel and compare your performance against others in the industry. Visit our blog to learn more and take the assessment. Visit the Blog.


Want to Learn More About the Partnerize Platform and the Services We Offer??Check out our service offerings here.?

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