The Partnership Periodical- October Edition
First to market: Partnerize Shopify App Update Solves Affiliate Tracking Loss Related to Checkout Extensibility and Drives 50% Increases in Attributed Channel Revenue
As global affiliate marketing spend approaches $16 billion by the end of 2024, ensuring accurate tracking has never been more essential for advertisers. With Shopify’s recent Checkout Extensibility update causing data discrepancies and misattributed revenue, many brands are struggling to maintain clear tracking. Partnerize offers a solution: our latest Shopify app update ensures persistent, accurate tracking, enabling advertisers to capture every sale while fairly compensating partners.
Discover how our seamless integration empowers advertisers to overcome tracking issues without reliance on development teams, resulting in up to a 50% boost in attributed affiliate revenue. Read more to learn how the Partnerize Shopify app can elevate your affiliate program this holiday season and beyond! Read the blog.
Singles’ Day 2024: How to Prepare
Singles' Day, born in 2009 as a celebration of self-gifting in China, has transformed into a worldwide retail phenomenon, boasting sales of $159.67B USD in 2023—a 2.08% increase from the previous year. Partnerize clients’ past results reveal valuable insights into Singles’ Day trends, helping inform holiday strategies for the upcoming season. Dive into our latest report to explore how Partnerize clients fared in 2023 and get a head start on peak planning with actionable optimization tips. Curious to learn more? Check out the blog here.
[REPORT] State of the Nation: Affiliate and Partnership Marketing?
Affiliate and partner marketing drives an impressive 10% of all UK e-commerce sales, offering brands a pay-for-performance model that maximizes ROI. Despite its effectiveness, it’s often overshadowed by flashier channels. The APMA’s State of the Nation 2024 report reveals why affiliate marketing deserves a leading spot in every brand's strategy. Discover the full potential today! Download the report.
Holiday 2024 Global Partnership Marketing Spend?
As we head into the 2024 holiday shopping season, brands are gearing up for what promises to be an exciting and fast-paced period. With shifting consumer demands, a shorter shopping window, and an emphasis on early holiday deals, it’s a time of high stakes and big opportunities. This year brings five fewer days between Thanksgiving and Christmas compared to last year, meaning brands will need to move swiftly to make the most of every moment.
Curious to know what’s ahead?? Check out the blog to learn more about 2024 Global Partnership Holiday Spend predictions.?
[ Content Hub] Partnerize Seasonal Resources Holiday Shopping Hub
Explore the partnerize holiday hub, Your one-stop shop for partner program holiday planning featuring:
Being a leader in partnership automation is much more than meets the eye. Providing marketers with a well-rounded education on everything from the latest technologies and software to the perfect level of service for their needs is always top of mind for us. Check out some of our latest work published both on partnerize.com and on leading industry publication sites.
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Do You Need to Update Affiliate Tracking?
Google Chrome will no longer deprecate third-party cookies, instead empowering users to determine their cookie preferences on an individual basis. Despite Google’s announcement, the importance of getting your affiliate tracking in order remains unchanged. Partnerize continues to support advertisers in future-proofing their tracking with a range of best-in-class tracking solutions–optionality that allow marketers to meet the needs of their unique businesses when it comes to level of technical implementation effort, control over the consumer experience, and ongoing reliance on development resources. Learn more on our resource hub, Preparing for a Cookieless Future hub.
The Updated Partnership Growth Index?
Partnership Growth Index?, now updated through Q2 2024
Now, more than ever, marketers need data to serve as their guide. In response to this need, Partnerize examined key trends across regions to lend marketers insight they need to effectively benchmark, compare, and optimize their partnership programs published in the Partnership Growth Index?, now updated through Q2 2024. View Trends
Now Available: Partnerize’s U.S. Retail Affiliate Marketing Sales Index
The U.S. Retail Affiliate Marketing Sales Index is the most valuable tool to gain insight into monthly revenue trends, drivers of monthly revenue growth, monthly commission trends, revenue growth by advertiser vertical, and much more! View Trends.
Introducing Customizable Dashboards from Partnerize
Stay on top of your program’s performance with Partnerize's latest enhancement—customizable dashboards. Tailor your performance overview with drag-and-drop widgets to highlight the metrics that matter most to your business.
Key features include:
Optimize your program with real-time insights and save time by accessing deeper performance data through our Analytics suite.
Log in now to begin customizing your Partnerize dashboard. Not a Partnerize client yet? Learn more about how Partnerize can help you maximize the benefits of the partnership channel by getting in touch here.
For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level-setting your partnership performance is the first step in ensuring your program is set up for short-term and long-term success. Partnerize has you covered with our new Partner Program Assessment tool designed especially for retail marketers to analyze their performance in the affiliate and partner channel and compare your performance against others in the industry. Visit our blog to learn more and take the assessment. Visit the Blog
Partnerize In-Person Events
Check out where Partnerize will be in the coming months and sign up for event updates in your region right here. https://partnerize.com/resources/events