The Partnership Periodical- June Edition

Adapting to Change and the Ever-Evolving Power of Partnerships Within the Marketing Mix

Dive into "Adapting to Change and the Ever-Evolving Power of Partnerships Within the Marketing Mix" by Kate Ellis! We recap the insightful sessions from Partnership Day London (#PDLDN24). Discover:

?? The strategic shifts brands are making to optimize performance and manage risks.

?? The influence of advanced attribution technologies on expanding partner networks.

?? The integration of affiliate marketing into broader digital strategies for multi-channel success.

Read the full recap: https://okt.to/uAydZo

Being a leader in partnership automation is much more than meets the eye. Providing marketers with a well-rounded education on everything from the latest technologies and software to the perfect level of service for their needs is always top of mind for us. Check out some of our latest work published both on partnerize.com and on leading industry publication sites.

[On-Demand Webinar] Unlock the True Potential of Influencers in Affiliate Marketing!??

[On-Demand Webinar] Partner Perspective: tvScientific??

[On-Demand Webinar] Collective Voice: Adding Influencers to Your Affiliate Strategy?

[On-Demand Webinar] Partner Perspective: Lollo: How CLO and Blockchain are Transforming Loyalty?

[eBook] The Disconnect Between Influencers & Affiliate Marketing?

[Blog] Partnerize POV: Google’s Reputation Update & How It Affects Publishers?

[Blog] Reach Target Audiences with 15-30 Second TV Ads Through Partnerize & tvScientific Integrated Partnership?

[Byline] Ways to Improve ROAS with Travel Partnerships??

[Byline] Ways Luxury Brands Can Improve ROAS with Partnerships

Do You Need to Update Affiliate Tracking?

Google Chrome is delaying the phasing out of 3rd party cookies until 2025 as documented here. If your program or campaign currently uses a pixel-tracking implementation that relies on 3rd party cookies we still strongly recommend updating your current tracking type to a 1st party solution. If you are unsure what tracking type you use or want to update your tracking, please fill out the form found here. Additionally, as we continue to provide marketers with updates as browser changes evolve, don’t forget to check in with the Preparing for a Cookieless Future hub, your one-stop shop for all things future-proofed tracking solutions.?

Partnerize’s Partnership Growth Index

Now, more than ever, marketers need data to serve as their guide. In response to this need, Partnerize examined key trends across regions to lend marketers insight they need to effectively benchmark, compare, and optimize their partnership programs published in the Partnership Growth Index?, now updated through Q1 2024. View Trends.

Now Available: Partnerize’s U.S. Retail Affiliate Marketing Sales Index: April 2024 Edition!

The U.S. Retail Affiliate Marketing Sales Index is the most valuable tool to gain insight into monthly revenue trends, drivers of monthly revenue growth, monthly commission trends, revenue growth by advertiser vertical, plus much more! View Trends

New Integrated Partnership: Partnerize x tvScientific

Make TV ads a part of your digital mix with the Partnerize x tvScientific integrated partnership! Ordinarily out of reach for performance marketers, Partnerize’s integrated partnership with tvScientific enables advertisers to rapidly deploy the integration through the Partnerize Tag to reach target audiences in 15-30 second TV ads. Learn more on the blog or download our quick guide.

Partner Spotlight: Introducing a New Way to Learn About Partners

We've been hard at work developing a web-based experience designed to help partners showcase information about the value they offer to advertisers, and dually for advertisers to learn more about partners in the ecosystem. As such, we’re excited to announce the launch of Partner Spotlight! This program is designed to help highlight select partners, their value, and their most recent media kits, helping them stand out to prospective advertisers.

You can stay on top of all new Partner Spotlight submissions by visiting https://partnerize.com/resources/partners.

Partnerize Mobile App: Partnerships at your Fingertips!

Keep a pulse on your partnerships from anywhere with the latest version of the Partnerize mobile app! Download the app to:

• Enable on-the-go optimization with the ability to create and share links with your partners
• Deliver necessary tools for mobile-first content creators to easily share short URLs to Instagram, Facebook and Twitter
• Identify trends with in-app reporting that surfaces actionable insights from customizable or preset date ranges

Take the Partnerize experience with you wherever you go by downloading the app (available on iOS and Android) on your mobile device. Learn more about the mobile app on our blog.

A Partnerize Exclusive: The Partner Program Calculator for Retail Marketers

For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level-setting your partnership performance is the first step in ensuring your program is set up for short-term and long-term success. Partnerize has you covered with our new Partner Program Assessment tool designed especially for retail marketers to analyze their performance in the affiliate and partner channel and compare your performance against others in the industry. Visit our blog to learn more and take the assessment. Visit the Blog.

Partnerize In-Person Events

Check out where Partnerize will be in the coming months and sign up for event updates in your region right here. https://partnerize.com/resources/events